This 22-page report inventories the most popular exhibition organizer digital tactics, which are most commonly offered, used by exhibitors and which of these are found to enjoy high attendee use. It also inventories the array of other organizer services that help support exhibitor in-booth attendee engagement efforts.
In addition to total results, this report identifies unique differences by exhibitor by industry sector, the extent of exhibition activity and other key demographics. Exhibition organizer differences are also reported by exhibition size and regional scope of exhibition participation.
This is the second report in an eight report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.