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Part One takes a look at attendee engagement tactics in an exhibitor booth, including those that offer to deliver attendee engagement with other people, with product, learning tactics, use of emotion to engage with attendees and other tactics. This 20-page report inventories the most popular in-booth attendee engagement tactics and, more importantly, which of these tactics enjoy high attendee use for:

•    People-to-people engagement and related learning – 11 tactics evaluated
•    People-to-product engagement and related learning – 12 tactics evaluated
•    Other tactics used to attract attendees to a booth and make the experience memorable – 10 tactics evaluated

In addition to total results, this report identifies unique differences by industry sector, the extent of exhibition activity and other key demographics.

This is the first report in an eight report series on attendee floor engagement. Reports from this landmark research offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics enjoy high attendee usage – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.


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