This 29-page report provides statistics on overall median spending levels and cost per verified attendee. Marketing mix by tactics is also examined, identifying which tactics are found to be most effective in driving attendance. The findings are compared to those of 2013, when the study was last done.
Metrics are also reported by six different business-to-business exhibition categories:
• Gross revenues;
• Verified attendance;
• Net square footage (NSF) of paid space;
• Geographic scope of attendance;
• Whether an exhibition rotates locations; and
• Type of exhibition organizer – association versus independent