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Need ideas on how to maximize the impact of your exhibit program? Author Dana Tilghman, CTSM Diamond Level, CMP, a 20+ year trade show industry veteran offers a compelling argument for building a speaker bureau to support your exhibit program. This article explains benefits and offers a framework to build one.

This five page report covers content relating to:
• Making the case to upper management to build a speaker bureau program
• Considerations for identifying speaker topics and recruitment
 • Speak bureau logistics and promotions
 • A real-world case study on how a speaker bureau has worked or Minitab, Inc.


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