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This particular report documents what percentage of exhibitors face the major task of extensive marketing efforts to reach their target industry sectors or professionals and the high value these exhibitors place on using the business-to-business exhibition to reach these target audiences.

This document is one in a series of 10 fact sheets based on results from the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets document different aspects of the power of exhibitions in today's marketing and sales landscape.

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