This report documents current sales and marketing practices of exhibiting companies, revealing extensive integrated marketing efforts. Alongside this trend are insights revealing the enduring power of face-to-face marketing at business-to-business exhibitions.
This document is one in a series of 10 fact sheets based on results from the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets document different aspects of the power of exhibitions in today's marketing and sales landscape.