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This particular fact sheet identifies the most urgent, high priority marketing and sales objectives exhibiting companies are striving to achieve today. It reports on how valuable exhibitors find using business-to-business exhibitions to help achieve these objectives.

This document is one in a series of 10 fact sheets based on results from the 2016 Changing Environment of Exhibitions Study. This research dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. Fact sheets document different aspects of the power of exhibitions in today's marketing and sales landscape.

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