This report, Part Four, identifies special amenities and activities made available by exhibition organizers that motivate attendees to frequent an exhibition regularly. In addition to total results, this report identifies unique preferences by attendee demographics, including by gender, age, job level, role in purchasing decisions, annual volume of purchases of showcased products and services, organizational size, and profile of event attended. Additionally, exhibition organizer results that differ from total results are reported as well, including by: whether association-run or independently-run; size of exhibition; and whether an exhibition rotates locations.
Part Four is the fourth of a five report series based on research conducted in late fall of 2015. The report series reveals findings on why attendees become loyal visitors to a specific exhibition and what organizers do to motivate attendees to return on a regular basis. They offer readers a road map for benchmarking attendee retention strategy practices with industry norms; an understanding of commonly held characteristics of professionals who attend a given event regularly which can help guide marketing and event development. Lastly, these reports offer charts that compare repeat attendee wants and preferences to trade show offerings, which enable organizers to assess where repeat attendee needs are typically served well, and where gaps exist in offerings – suggesting potential areas of improvements to better serve their needs.