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This particular report compares attendee preferences to exhibition organizer digital offerings during an attendee’s journey on-premise and post-event, including an exhibition’s mobile app, other on-premise digital offerings and post-event communications.

The Digital Toolkit Series takes a comprehensive look at the use of technology at each step of the attendee journey. Each report compares attendee use and satisfaction with organizer and exhibitor digital offerings at different phases in the attendee journey and compares these results with what organizers and exhibitors say is used extensively and what they think attendees value most. Analysis offers a practical way to benchmark activities with industry trends and offers an invaluable guide to help prioritize where to invest resources to meet attendee needs.





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