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This particular report compares attendee preferences to exhibitor digital offerings throughout the attendee journey, including pre-event attendee marketing tactics, pre-event planning tools for attendees relevant to exhibitor offerings on an exhibition’s website as well as exhibitor specific offerings on an exhibition’s mobile app, in-booth tactics, and post-event communications.

The Digital Toolkit Series takes a comprehensive look at the use of technology at each step of the attendee journey. Each report compares attendee use and satisfaction with organizer and exhibitor digital offerings at different phases in the attendee journey and compares these results with what organizers and exhibitors say is used extensively and what they think attendees value most. Analysis offers a practical way to benchmark activities with industry trends and offers an invaluable guide to help prioritize where to invest resources to meet attendee needs.

Price: 
$49.00
Member Price: 
$0.00
Your Rating: 
5

Average: 5 (2 votes)

SKU:
2651
Publish Date: 
02-10-2016