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This particular Digital Toolkit Series report focuses on exhibition organizer pre-event offerings, including digital attendee marketing tactics, digital registration offerings and pre-event planning tools made available on their websites.

The Digital Toolkit Series takes a comprehensive look at the use of technology at each step of the attendee journey. Each report compares attendee use and satisfaction with organizer and exhibitor digital offerings at different phases in the attendee journey and compares these results with what organizers and exhibitors say is used extensively and what they think attendees value most. Analysis offers a practical way to benchmark activities with industry trends and offers an invaluable guide to help prioritize where to invest resources to meet attendee needs.

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