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When it comes to best practices for an exhibit booth design, there are questions to ask that precede the actual content and design process, ones that are universal and essential yet frequently go unasked. At their most fundamental, there are five considerations to ask before embarking on booth design:

• Why are we going?
• Why is this exhibition important to us?
• Is this the best use of our time and budget?
• What will a successful exhibition look like to us?
• What experience do we want attendees to have?

This report explores the “why” and “what” of exhibition booth planning that helps a company – no matter its size – make decisions that result in high impact, memorable exhibition experiences – the kind that build deep connections for a brand and establish meaningful conversations with customers and new prospects alike.


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