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This report provides a profile of marketing practices among business-to-business exhibitors of all organizational sizes, from small to large. Profile statistics include:

• Objectives for exhibiting and metrics used to evaluate success
• Marketing spend allocation across all marketing channels
• Number of exhibitions participated in from 2012 to 2014 and projections for 2015
• Typical booth sizes from 2012 to 2014 and projections for 2015
• Median spending estimate on a per exhibition basis

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SKU:
2595
Publish Date: 
03-03-2015