In today’s economy, leaders must be strategic, adaptable, and able to quickly respond to changing market dynamics. Change is occurring and executives must be prepared for the evolving model of exhibitions. The Predict program is focused on peer learning and information exchange that will help industry leaders to better respond and plan for the disruptors to the traditional exhibitions model, and how to remain relevant to their audiences.
*Predict attendees are eligible for 6 clock hours towards CEM recertification.
CEIR PREDICT begins with a discussion with an overview of the landscape of today’s economy with PREDICTIONS on impacts on the exhibitions industry and from pre-work indicators. The outcomes will be insightful, informational, inspirational and actionable. The exhibition industry’s value network will be thoroughly covered in an entrepreneurial way. The story will continue with a discussion and insights provided from the CEIR Index.
On day two, the story will shift into discussions focusing on the qualitative side of the business as seen through the eyes of thought leaders and partners in the industry. Two thought leaders who have stepped forward to create presentations are GES and Freeman whose presentations will demonstrate trends impacting exhibitions using case studies but will be future focused and provide opinions on how best to spot and proactively react to trends.
This year’s Predict will provide exhibition organizers insights into these dynamic forces and information for effective decision-making.
September 13 | 1:00 PM - 6:30 PM
1:00 | Registration opens
1:45 PM - 2:45 PM | Pre-event Session For Organizers ONLY
CEIR Data – DECODED....Understand The Latest Trends & Examples Of How To Make This Data Work For Your Exhibitions
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This 45-minute, hands on pre-event program, available to organizers only, is a great opportunity to learn real world examples on how to use Index data to inform important, strategic business-decisions for your events or those of your clients. Pre work will be assigned as attendees will come prepared with personalized data from The CEIR Event Performance Analyzer. Onsite materials will include additional information to help with computing and presenting event results in a way that compares your event’s performance to the CEIR Index. By attending this session, you will get a jump start on the program!
All this and any questions you bring to the session will be addressed. Join this session to get ahead of your competition and be in the know!
- Dan Corcoran, COO, Corcoran Expositions
- Nancy Drapeau, PRC, CEIR Senior Research Director
- Dr. Allen Shaw, Founder, President, & Chief Economist, Global Economic Consulting Associates, Inc.
3:00 PM - 6:30 PM
Launch Session with Cathy Breden, CMP, CAE; Vinnie Polito; and Kimberly Hardcastle-Geddes, CEM
Index Overview with Nancy Drapeau, PRC, Senior Director of Research, CEIR
Keynote by Dr. Lindsey Piegza, who specializes in research and analysis of economic trends and activity, world economies, financial markets and fiscal policies, has been added to our program lineup.
Industry Panel discussion moderated by Vinnie Polito, principal, mdg
- Dr. Lindsey Piegza
- Marie Browne
- Mary Larkin
- Tim McGuinness
September 14 | 8:45 AM - 1:45 PM
Morning Huddle with Vinnie Polito and Kimberly Hardcastle-Geddes, CEM
GES Partner Session
Leaping Ahead: The Transition From Trade Shows to Transformative Experiences
For the past twenty years, we have seen exponential growth in digital tools and online participation. At the same time, the trade show world has been looking introspectively at how to evolve in this new climate. Digital is impactful, yet only goes so far – physical marketplaces and live experiences have grown increasingly important as a complements and accelerators to the online world. This session will discuss ideas on the future interplay of digital and trade shows and the psychographics of experiences that will combine community with profit.
- Wendy Gibson, EVP Marketing, GES
- Dr. David Bell, Professor, Wharton School of Business, University of Pennsylvania
Freeman Partner Session
Transforming Brand Experience with Data and Design
Data gives us insights from the past but can it help us build greater value for the future? That depends on how you collect data and use it. As the events & exhibitions industry responds to the challenge to deliver immersive brand experiences, it’s time to expand on traditional metrics such as net square feet and total attendees. How can we design data to enhance live events and heighten the five senses experience for your audience? Explore the four pillars of measurement including driving decisions, return on experience (ROX), orchestration, and science. By bringing together digital and human interaction, we can uncover a multitude of data points to help define and impact your event success, and form a more meaningful connection with your audience.
- Diane Benson, CTSM Diamond, Americas Exhibits Leader, GE Healthcare
- Haluk Kulin, Senior Vice President - Strategy & Data, FreemanXP;
- Catherine H Mills, CMP, Vice President, Conferences & Continuing Education, American Dental Association;
- Jonathan Ray, Vice President, Digital Aerospace, Energy and Healthcare Groups, Access Intelligence
Monetizing Artificial Intelligence for Events: An Industry Presentation with IBM Watson
The impact Artificial Intelligence (AI) is making on events is huge and savvy organizers are creating strategies for maximizing – and monetizing – its potential. AI can quantify brand/sponsor engagement, attributable revenue and campaign response. Organizers will be able analyze key categories of interest for various stakeholders in their show (brand/sponsor resonance, social media usage, digital content, travel, transportation, etc.), and AI will provide guest demographics and target audience segmentation. Data is the new currency and can be monetized today. Now is the time for exhibition organizers to go on the offense with their own data to differentiate themselves and gain a deeper understanding of your customers. Learn how you can get started and become a leader in the new age of AI infused revenue creation.
Moderated by John Short, Business Development, IBM Sports and Entertainment
- Danielle Shuff, Co-Founder, Connect Partnership Group
- Steve Cunningham, Founder, Data in Action Analytics
Lunch and Press Briefing moderated by Vinnie Polito
Back by popular demand, Vincent Polito will facilitate a lively discussion between reknown media makers, covering everything from mid-term election predictions to changing workforce dynamics to the impact the geopolitical climate is having on our industries and events. This expertly curated discussion will also attempt to separate hype from reality in relation to the potential disruptors everyone is talking about – block chain, artificial intelligence, the ‘end’ of globalism, the new rules related to privacy and data security and more. With a focus on issues that cut across all industry segments, Polito will cull out insights about how today’s headlines should shape tomorrow’s business decisions.
- Dina Cappiello, Senior Vice President, Editorial Director & Co-Group Head of Storytelling & Media Strategies, Edelman D.C. Office
- Daniel Lippman, Reporter, Politico & Author, Politico Playbook;
- Joseph Mysak, Jr, Editor, Bloomberg Brief: Municipal Market
2018 Predict Advisory Council
|Kimberly Hardcastle-Geddes, CEM
|Tom Cindric, Jr., CEM
Senior Vice President, Global Exhibitions, Infrastructure Events
Chief Operating Officer
Senior Vice President, Events
Access Intelligence LLC
Mary Pat Heftman
Executive Vice President, Conventions & Strategic Alliances
Senior Vice President - Strategy & Data
David Saef, CTSM