News

July 16, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the fourth report in its newest series for attendee marketers, How to Grow Attendance. Report Four: Plans on Where to Improve Approach in Near-term Future uncovers attendee marketer commitment to improve existing approaches and evolve with fast-changing marketing norms. “Marketing professionals […]

June 19, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the third report in its newest series for attendee marketers, How to Grow Attendance. Report Three: Messaging that Resonates and Delivers identifies the three primary ingredients of marketing messaging that help drive attendee growth. “Report Two explains the importance of using […]

May 31, 2018 The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the first quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a decent year-over-year gain of 1.8% (see Figure 1), even though it underperformed the macroeconomy (see […]

May 08, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series for attendee marketers, How to Grow Attendance. Report Two: Marketing Channel Mix and Other Tactics that Drive Growth identifies the most popular marketing channel mix and other tactics used in the attendee marketing […]

April 12, 2018 Today, the Center for Exhibition Industry Research (CEIR) released the 2018 CEIR Index Report. The CEIR Index analyzes the 2017 exhibition industry and provides an economic and exhibition industry outlook for the next three years. As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year […]

March 27, 2018 Predict: CEIR’s Annual Exhibition Industry Conference will be held 13-14 September 2018 at the MGM National Harbor in Oxon Hill, Md. This one of a kind executive-level, invitation-only conference looks to the future — three to five years out – bringing meaningful insights from experts outside the industry to align with trends […]

March 20, 2018 The Center for Exhibition Industry Research (CEIR) announced today the release of the first report in its newest series for attendee marketers, How to Grow Attendance. This series provides benchmarks for all phases of a marketing campaign and looks forward on where marketers seek to improve approaches in the near future. Report […]

February 28, 2018 The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry during the fourth quarter of 2017 resumed after a temporary setback in the third quarter. The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.1% (see Figure 1). Despite […]

February 26, 2018 Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of Build a Better Trade Show Image and Exhibit Design that Works. In this practical guide […]

February 12, 2018 Today, the Center for Exhibition Industry Research (CEIR) released new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 Marketing Spend Decision Report. “This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” […]