Menu
February 12, 2018 Today, the Center for Exhibition Industry Research (CEIR) released new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 Marketing Spend Decision Report. “This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” […]
December 07, 2017 The Center for Exhibition Industry Research (CEIR) reports that performance of the exhibition industry in the third quarter of 2017, down 0.7% from a year ago, was impacted by factors related to several large exhibitions in the Consumer Goods and Retail Trade (CG) and Sporting Goods, Travel, and Amusement (ST) sectors. The […]
November 28, 2017 Today, the Center for Exhibition Industry Research (CEIR) released an updated version of its popular report, How the Exhibit Dollar is Spent, originally published in 2014. “CEIR is pleased to update these metrics. Exhibitors, organizers and suppliers alike will benefit from understanding where exhibitors spend their marketing dollars on trade shows,” said […]
November 08, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models, the eighth and final report in its series on attendee floor engagement. Results in this report reveal exhibition organizers are dedicated to ongoing […]
October 19, 2017 Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, How Exhibitors Can Use Games and Contests to Drive Greater Trade Show Success, written by a leading event technology innovator, Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC. “There has been a lot of buzz about […]
September 28, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths, the seventh report in its newest series on attendee floor engagement. CEIR’s earlier study, the Attendee Retention Insight Study, revealed that a driver of repeat attendance is the chance for learning […]
September 19, 2017 Predict: CEIR’s Annual Exhibition Industry Outlook Conference drew more than 125 top level executives who gathered on 14-15 September 2017 in Washington, D.C. to learn about the disruptors to the traditional exhibitions model and how to remain relevant to their audiences. Leading experts presented on various industry considerations that have the potential […]
August 31, 2017 The Growth of Exhibition Industry Accelerated The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry during the second quarter of 2017 accelerated after a temporary setback in the fourth quarter of 2016. The performance of the industry, as measured by the CEIR Total Index, posted a robust […]
August 29, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part Six: Exhibition Floor Product Engagement Activities Outside Exhibit Booths, the sixth report in its newest series on attendee floor engagement. CEIR’s earlier study, the Attendee Retention Insight Study, revealed that one of the major drivers of repeat attendance is […]
August 16, 2017 The Center for Exhibition Industry Research (CEIR) announced today the release of Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths, the fifth report in its newest series on attendee floor engagement. CEIR’s earlier study, the Attendee Retention Insight Study, revealed that a major driver of repeat attendance is the chance for […]
