DALLAS, 13 May 2014 – Today, the Center for Exhibition Industry Research (CEIR) announced the launch of a new support campaign to ensure the annual CEIR Index continues to be the essential source and predictive tool for the exhibitions and events industry data. The funds raised will directly support the unbiased, uninfluenced and trusted publication […]
DALLAS, 7 May 2014 – The Center for Exhibition Industry Research (CEIR) unveils a new benchmark report for business-to-business exhibition organizers. The study focuses on spending and the marketing-mix allocation for attendee promotions and marketing tactics found to be most effective in driving attendance at exhibitions: Cost to Attract Attendees. Cost to Attract Attendees provides […]
DALLAS, 22 April 2014 – The Center for Exhibition Industry Research’s (CEIR) latest report, Exhibition Floor Interaction: What Attendees Want, documents attendee floor interaction preferences at business-to-business exhibitions. These findings are essential for organizers and exhibitors alike, who seek to deliver what attendees want to experience at an exhibition. “When professionals attend an exhibition, they […]
DALLAS, 11 April 2014 – A new report from the Center for Exhibition Industry Research (CEIR), Attendee Preferences by Job Title, offers insights to help exhibition management create effective segmented marketing and exhibition content strategies. Which attendees are at an exhibition to shop? Which are there to learn? The answers to these and other similar […]
DALLAS, 31 March 2014 – Today, the Center for Exhibition Industry Research (CEIR) President & CEO Brian Casey, CEM reported the findings of the CEIR Index Report during a session at the Society of Independent Show Organizers CEO Summit. The CEIR Index analyzes the 2013 exhibition industry and provides a future outlook for the next three […]
DALLAS, 11 March 2014 – Attendees spend an estimated $44.8 billion and exhibitors spend an estimated $24.5 billion at events according to new research released today from the Center for Exhibition Industry Research (CEIR). This research documents the substantial contribution business-to-business exhibitions make to the U.S. economy through attendee and exhibitor direct spending, and it […]
DALLAS, 24 February 2014 – In line with our economists’ projection, the Center for Exhibition Industry Research (CEIR) announces the performance of the exhibition industry significantly improved during the fourth quarter of 2013 with a year-on-year increase of 3.0 percent compared to just 0.4 percent increase in the third quarter of the same year. This […]
DALLAS, 12 February 2014 – Today the Center for Exhibition Industry Research (CEIR) releases a new report, Organization Size: What Really Matters, which focuses on how an organization’s size influences attendee preferences at exhibitions. This report provides insights to assist exhibition organizers and marketers in understanding the shared and unique preferences of professionals by the […]
DALLAS, 29 January 2014 – Today the Center for Exhibition Industry Research (CEIR) announces a new report, Attracting New Attendees. This report provides key characteristics of new attendees and insights on the primary resources relied upon to identify prospective events to visit. Top line findings include: New attendees are twice as likely to be final […]
BREAKING NEWS: Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor DALLAS, 5 December 2013 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, Approaching Prospects on the Exhibition Floor. Written by exhibit marketing expert Barry Siskind, this report identifies common […]
