CEIR has released the third report in its Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series. How Exhibitors Evaluate Outcomes delivers essential insights for B2B exhibitors and organizers. Discover how exhibitors assess the success of their engagement tactics with attendees — spoiler alert, most have a strategy in place.
The heart of any B2B exhibition is engagement on the exhibition floor – how attendees interact with exhibitors and each other. Most exhibitors understand that the path to succeeding in achieving their overall goes for exhibiting is through attendee engagement.
Insights include:
Ninety-six percent of exhibitors use attendee engagement tactics to influence their important objectives for exhibiting.
The most popular, important objectives for exhibiting are sales lead generation, raising brand awareness and relationship management with attendees.
Read this report to learn which specific performance metrics for these and other overall goals for exhibiting are effectively influenced by engagement.
This series is available at no charge to CEIR subscribers and IAEE members. $49 USD for non-members.
Download or purchase How Exhibitors Evaluate Outcomes here!
