Booth Location and Other Factors to Consider to Maximize Exhibit Success
DALLAS, 3 March 2020 – Today, the Center for Exhibition Industry Research (CEIR) announced a new report in its Industry Insight Series, Booth Location and Other Factors to Consider to Maximize Exhibit Success. Report author Richard Stone, CEO for ACT Inc./EXPOCAD®, is a consultant with extensive experience in the business-to-business (B2B) exhibition industry spanning 30 years across multiple continents.
Booth Location and Other Factors to Consider to Maximize Exhibit Success offers a holistic overview of factors exhibitors should consider when deciding which booth location is apt to work best for them to help them achieve their end goals for exhibiting.
“Is there a simple formula to identify the best location? Good question, though the short answer is that it is not that simple,” notes Stone. “There are many good locations and reasons for selecting a location.”
Booth Location and Other Factors to Consider to Maximize Exhibit Success helps walk readers through those considerations to assist in making good booth purchasing decisions.
“Rich helps exhibitors think through the decision of choosing the best booth location and size that works for an exhibiting company’s goals and budget,” added CEIR CEO Cathy Breden, CMP, CAE, CEM. “Spoiler alert: locations at the front of an exhibition floor are not the only locations that can drive high traffic.”
This five-page report covers content relating to:
- Factors relating to booth location to consider when deciding which location to pick among available options.
- Whether attendees follow a typical walking pattern when visiting a show floor.
- Other critical factors to consider when deciding booth size and location to best meet objectives for exhibiting.
- Case study example of an actual show, highlighting that location is not the biggest determinant of high booth traffic.
Click here to download the full report. IAEE members and CEIR subscribers may access the CEIR library and reports at no cost.
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.