The Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Steps to Build a Client-Centric Speaker Bureau for Your Exhibit Program written by Dana Tilghman, CTSM Diamond Level, CMP. An industry veteran for more than 20 years, she is Senior Trade Show & Events Planner at Minitab, Inc., a leading statistical software company.
This report makes a compelling case for including a speaker program as part of an exhibit program. The ideas articulated in this report are relevant to exhibitors across all organizational sizes and sectors.
“I think of all the marketing techniques I’ve used in the past to help promote our presence at a trade show, the speaker bureau has been by far my favorite,” states Tilghman. “Our customers have a great story to tell, and we are happy to provide them with an opportunity to share their challenges and successes with their peers. The voice of the customer is a powerful one and the results have been amazing.”
CEIR CEO Cathy Breden, CMP, CAE said, “We thank Dana for encouraging exhibitors to think beyond booth activities and to consider additional ways to participate in an event that further increases the success and impact of exhibiting.”
This five-page report covers content relating to:
- Making the case to upper management to build a speaker bureau program
- Considerations for identifying speaker topics and recruitment
- Speak bureau logistics and promotions
- A real-world case study on how a speaker bureau has worked for Minitab, Inc.
Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
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