Today, the Center for Exhibition Industry Research (CEIR) released the final reports in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor.
Part Seven: Exhibition Learning Activities Outside Exhibit Booths benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these product opportunities have seen high attendee engagement.
Part Eight: How Organizers Evaluate Outcomes and Future Outlook outlines how organizers evaluate the outcomes of attendee and exhibitor engagement activities. It details their plans to enhance future offerings, new models and floor layouts under consideration, and provides insights on how they search for new ideas.
“I’m thrilled to announce that our comprehensive portfolio of insights on maximizing attendee and exhibitor engagement on the exhibition floor is now available. These invaluable resources are essential for both organizers and exhibitors as they prepare for their 2025 events,” said CEIR Vice President of Research Nancy Drapeau, IPC. “Part Seven highlights the best learning activities in common areas to enhance exhibition floor engagement, while Part Eight offers organizers insights on how to make their events the best they can be moving forward. We encourage all event stakeholders to review the entire eight-part series to gain a thorough understanding of how to optimize attendee engagement, which is the cornerstone of any B2B exhibition.”
Reports in the Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series are available at no charge to CEIR subscribers and IAEE members, and cost $49 USD for non-members.
Click here to download or purchase Parts Seven and Eight and learn more about other reports in the series.
About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
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Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager | CEIR
+1 (972) 687-9226
mtucker@ceir.org
