The Center for Exhibition Industry Research (CEIR) today released the final two reports of its series, 2016 Changing Environment of Exhibitions. This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: Use of Exhibitions and Exhibitor Sales Channel and Exhibitor Profile – Overall Compared to Power Users.
Use of Exhibitions and Exhibitor Sales Channel reflects positive linkage between sales channels and participation in business-to-business exhibitions. Exhibiting companies aiming to increase use of a given sales channel in the next several years are also more likely to plan to increase the number of exhibitions they will participate in. This report profiles exhibition company sales channel practices such as which are primary, how long each channel has been used, and plans looking out to the next several years. It also highlights differences by industry sector.
CEIR President and CEO Brian Casey, CEM said, “This fact sheet shows that regardless of sales channel used by exhibiting companies, the exhibition channel continues to prove it is an important conduit for driving business growth.”
Exhibitor Profile – Overall Compared to Power Users highlights similarities and differences between exhibitors in general and power users of the business-to-business exhibition channel. It includes a snapshot of key profile characteristics and motivations for exhibiting. Power users are defined as companies that exhibit at 20 or more exhibitions annually, are participating in more exhibitions today compared to the past several years, or plan to increase the number of exhibitions in the next several years. This study offers insights useful to organizers and exhibitors, as well as suppliers to these stakeholders, to support strategic planning and other efforts.
“This last fact sheet offers an excellent overview of power users of the exhibition channel – key profile statistics on who they are and what motivates them to exhibit,” noted EDPA Executive Director Jeff Provost. “It documents that the exhibition channel drives business for these companies; though not all power users are motivated to achieve the same goals. This report identifies those unique motivations.”
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years.
CEIR would like to thank its supporting sponsors of the 2016 Changing Environment of Exhibitions study: the Exhibit Designers + Producers Association (EDPA), Group Delphi and Sho-Link.
Use of Exhibitions and Exhibitor Sales Channel and Exhibitor Profile – Overall Compared to Power Users are available for download from the CEIR website. Non- members may purchase each report for $49 and $99, respectively.
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
The Exhibit Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry. EDPA’s purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. In addition to providing regional industry education programs through its six chapters, EDPA organizes one annual meeting, tradeshow and golf tournament in a resort location for industry members and their suppliers. EDPA holds quarterly board meetings, publishes a printed quarterly newsletter, monthly electronic newsletter and membership directory. EDPA also hosts several industry awards, educational surveys and supports the EDPA Foundation. Visit www.edpa.com for more information.
About Group Delphi
Group Delphi is the world-class creator of immersive, unforgettable experiences. With origins in theater and nearly 30 years of igniting the senses, our brilliant creatives collaborate to tell compelling stories and evoke wonder, awe, and connection. Headquartered in the San Francisco Bay Area, with a massive, state-of-the-art production plant in the Midwest and satellite offices from Portland to Paris, we have the unique capability to offer a comprehensive range of services, including multimedia development, event production, and even fine arts. Rather than squeezing every project into a cookie cutter approach, we craft custom solutions according to each client’s unique needs. And the close relationship between our design and production teams ensures that the concept we develop with the client is the same one that appears on the show floor, down to the finest detail. From exhibits and corporate environments to pop-ups, retail stores, and museums, Delphi integrates the physical and digital worlds, delivering magical results for brands like Nike, Pixar, Virgin, Apple, Coca-Cola, Medtronic, the Seattle Space Needle, and more. Visit www.groupdelphi.com for more information.
Established in 1993, Sho-Link is the preferred nationwide I&D provider for the most elite designers and builders in the industry. Our competent experienced labor provides consistent service and know-how at tradeshows, museums, corporate environments, private events, and retail installations, with a focus on managing the unexpected as a true partner on the show floor. Further information about Sho-Link can be found at www.sho-link.com.