Exhibition Industry Continues to Grow
DALLAS, 9 September 2019 – The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry continued during the second quarter of 2019. The CEIR Total Index, a measure of exhibition industry performance, posted a respectable year-over-year gain of 1.6% (see Figure 1) even though it under-performed the overall economy as reflected in the inflation-adjusted GDP (see Figure 2).
Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-over-Year Growth, 2011Q1-2019Q2
Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-over-Year Growth, 2008Q1-2019Q2
“In line with the macroeconomy, the growth of the exhibition industry has continued but at a slower pace,” said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.
Discretionary Consumer Goods and Services; Industrial/Heavy Machinery and Finished Business Inputs; and Communications and Information Technology all registered robust year-over-year gains. In contrast, Financial, Legal, and Real Estate; Consumer Goods and Retail Trade and Sporting Goods, Travel, and Amusement posted year-over-year declines.
All exhibition metrics in the second quarter posted positive year-over-year gains except exhibitors (Figures 3 and 4). Real revenues (nominal revenues adjusted for inflation) and attendees posted the largest increase of 3.8% and 3.7%, respectively. Net square feet (NSF) rose a modest 0.2% and exhibitors dropped 1.3%.
Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2019Q2
Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2009-2019Q2
“The growth during the second quarter indicates that the exhibition industry is on track to register a ninth consecutive year of growth, albeit slowing growth as was forecasted by our economist in the 2019 CEIR Index Report,” said CEIR CEO Cathy Breden, CMP, CAE.
CEIR’s annual conference, Predict, taking place at the MGM National Harbor on 16-17 September will address the most current forecast and how it is affecting the 14 industry sectors through a highly anticipated session with Dr. Lindsey Piegza, Chief Economist, Stifel Fixed Income; Dennis Slater, President, Association of Equipment Manufacturers (AEM); Jerry Howard, CEO, National Association of Home Builders; moderated by Vincent Polito, Principal, mdg.
In addition to compiling the quarterly exhibition index, CEIR also offers analytical tools, an annual in-depth report and an outlook conference. The CEIR Event Performance Analyzer provides exhibition organizers with a tool to measure how an event is performing in its sector, as well as in the overall industry. The CEIR Index Report provides an economic overview of the exhibition industry, including key indicators for growth. Together, these resources provide insights for developing business strategies and goals. The 2019 CEIR Index Report includes a three-year forecast for the business-to-business exhibitions and events industry.
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.