The Growth of Exhibition Industry Accelerated
The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry during the second quarter of 2017 accelerated after a temporary setback in the fourth quarter of 2016. The performance of the industry, as measured by the CEIR Total Index, posted a robust year-over-year gain of 2.9% (see Figure 1), compared to a year-over-year increase of 2.2% for real GDP. The industry has finally outperformed the macroeconomy for the first time since the third quarter of 2016 (see Figure 2).
Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-over-Year Growth, 2011Q1-2017Q2
Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry Vs. Quarterly Real GDP, Year-over-Year Growth, 2008Q1-2017Q2
“The increase in the second quarter validates our prediction that economic fundamentals continue pointing to moderate growth for the exhibition industry,” said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.
Building, Construction, Home and Repair; Government; Communications and Information Technology; and Discretionary Consumer Goods and Services all registered robust year-over-year gains. In contrast, Raw Materials and Science and Business Services posted year-over-year declines. Raw Materials and Science failed to build on the modest gain during the first quarter as oil prices faltered.
All exhibition metrics in the second quarter posted positive year-over-year gains (Figures 3 and 4). Real revenues (nominal revenues adjusted for inflation) posted the largest increase of 4.0% followed by attendees which rose 3.8%, whereas net square feet and exhibitors gained 2.1% and 1.8%, respectively.
Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2017Q2
Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2009-2017Q2
“I look forward to the conversations taking place at the CEIR Predict Conference on 14-15 September and hearing from both CEIR’s economist and other economic experts on their predictions for the remaining months of 2017,” said CEIR CEO Cathy Breden, CMP, CAE. “There is a lot going on with a major hurricane in the oil refining stronghold of Houston and trade agreement negotiations.”
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
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