Le dernier rapport du CEIR propose aux exposants une approche complète du processus de sélection des expositions et des événements

2015.02.03 CEIR G01.15 CoverDALLAS, 3 February 2015 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, The Right Place to Exhibit – A Strategic Approach.

Written by internationally renowned exhibit marketing expert Barry Siskind, this report provides a comprehensive framework for new and veteran exhibitors to use when building or evaluating an exhibit program.

“CEIR’s Guru Report Series aims to offer exhibitors practical advice to help them succeed with their exhibition marketing efforts,” says CEIR President and CEO Brian Casey, CEM. “This particular report offers a comprehensive and practical approach for brand marketers to identify and select exhibitions that will best meet their needs.”

The Right Place to Exhibit – A Strategic Approach provides a framework that guides brand marketers through the process of defining objectives for exhibiting to selecting the events that best align with the exhibiting company’s overall objectives for face-to-face marketing. Methods discussed in the report are useful for building an exhibition and event schedule, as well as evaluating a current exhibit program to assure the continued success of that program.

The report’s table on the exhibitions and events universe is a convenient reference tool for evaluating the benefits and disadvantages of each face-to-face marketing option. The Right Place to Exhibit – A Strategic Approach also includes hands-on examples illustrating how to implement the steps detailed in the report.

Click here to download The Right Place to Exhibit – A Strategic Approach.

Les membres de l’IAEE peuvent accéder gratuitement à la bibliothèque et aux rapports du CEIR – un avantage de l’adhésion à l’IAEE.

À propos du CEIR
Le CEIR sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements de marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et émergents des clients et d'améliorer leurs performances commerciales. et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.

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Demandes des médias:
Marie Tucker
+1(972) 687-9226
mtucker@ceir.org