Latest CEIR Report Offers Critical Advice on Disengagement Techniques for Exhibit Booth Staff

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CEIR Guru Report G3.14 CoverDALLAS, 16 September 2014 – The Center for Exhibition Industry Research (CEIR) announces the release of its latest Guru report, Une fois la conversation terminée, c'est fini ! Written by exhibit marketing expert Barry Siskind, this report reviews essential disengagement techniques to enable exhibit staff to effectively and positively conclude conversations with attendees.

“It is as important to know how to effectively end a conversation with attendees as it is to engage with them,” says CEIR President and CEO Brian Casey, CEM. “Business-to-business exhibitions are time compressed marketing opportunities. To assure exhibit staff engage with as many target attendees as possible, a systematic disengagement approach is key.”

Author Barry Siskind notes, “What today's Millennials want from exhibitors is a welcoming and engaging approach. These same Millennials want to make sure that the time they spend at a booth is productive. Yet many booth staff miss the signals that the conversation is over, and neglect to end it politely and professionally. Mastering the skills of disengagement has never been more important.”

This report discusses how to implement two disengagement approaches: Presumptive Disengagement and Conciliatory Disengagement. Each approach is broken out into three steps, with examples on how to put the approaches into action.

Cliquez ici Télécharger Une fois la conversation terminée, c'est fini ! Les membres de l’IAEE peuvent accéder gratuitement à la bibliothèque et aux rapports du CEIR – un avantage de l’adhésion à l’IAEE.

À propos du CEIR
Le CEIR sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements de marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et émergents des clients et d'améliorer leurs performances commerciales. et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.

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Demandes des médias:
Marie Tucker
+1(972) 687-9226
mtucker@ceir.org