Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor

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BREAKING NEWS: Latest CEIR Report Offers Advice on the Most Effective Methods for Approaching Customers on the Exhibition Floor


DALLAS, 5 December 2013 – Le Centre for Exhibition Industry Research (CEIR) annonce la publication de son dernier rapport Guru, Approcher les prospects sur le stand d'exposition.

Written by exhibit marketing expert Barry Siskind, this report identifies common pitfalls exhibitors should avoid when interacting with attendees during an exhibition as well as providing tried-and-true methods for engaging potential clients during the hustle and bustle of the busy exhibition floor.

CEIR's Research Director, Nancy Drapeau, PRC says, “This report emphasizes how, in a short amount of time, the exhibitor can draw in a potential customer and smoothly transition into gathering information with ease and purpose.”

Approcher les prospects sur le stand d'exposition addresses:

  • Do's and don'ts for approaching potential customers
  • How to conduct demonstrations
  • Handling a full booth
  • What to do during “quiet” time
  • Leading up to the sales pitch.

To obtain the full report, go to http://www.ceir.org/products/2555.

Les membres de l’IAEE peuvent accéder gratuitement à la bibliothèque et aux rapports du CEIR – un avantage de l’adhésion à l’IAEE.

À propos du CEIR

Le CEIR sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements de marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et émergents des clients et d'améliorer leurs performances commerciales. et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.

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Demandes des médias:
Marie Tucker
+1 (972) 687-9226
mtucker@ceir.org