CEIR Releases Second Report in Attendee Retention Insights Series

CEIR Attendee Retention Insights Series Part Two Cover

The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience. This landmark body of research offers organizers a comprehensive resource to help understand the profile of attendees that visit an exhibition repeatedly and the content that turns them into loyal customers.

“Response to this new study is strong,” said CEIR President & CEO Brian Casey, CEM. “Clearly organizers are looking for direction on how to maximize retention of a quality attendee base. Part Two of the series reveals that repeat attendees go back to events that deliver the quality face-to-face interaction and product experiences they want, which speaks to the overall power of exhibitions.”

 Deuxième partie : Caractéristiques de l'exposition qui permettent de fidéliser un public d'anciens élèves examines the various aspects of an exhibition floor and identifies which offerings have the greatest impact on converting attendees to loyal alumni to a specific event. Key findings show that:

  • The quality of face-to-face interactions with booth staff is the primary exhibition floor feature that builds loyal alumni.  For nine out of 10 alumni, it is important to be able to have specific questions answered “on-the-spot” and to be able to engage with product experts and designers.
  • The second exhibition floor feature that builds loyal alumni is the quality of product interactions. Three out of four come back for in-booth product demonstrations and new product showcase areas, among other product interaction opportunities.

The full report lists the level of importance to repeat attendees of a total of 16 different exhibition floor features. It compares these importance rankings to what exhibition organizers think is important to their alumni. This comparative exercise identifies where repeat attendee and organizer perceptions are aligned and where there are gaps, offering areas of opportunity to consider for improvement.

En plus des résultats totaux, Aperçu de la fidélisation des participants 2016 Deuxième partie : Caractéristiques de l'exposition qui permettent de fidéliser un public d'anciens élèves  identifies unique preferences by attendee demographics, including by gender, age, role in purchasing decisions, job level, organizational size, annual purchases of show-related products and services and profile of event attended. Additionally, exhibition organizer results that differ from total results are reported as well, including by: whether association-run or independently-run; size of exhibition by Net Square Feet and number of attendees; whether an event rotates locations and whether an event occurs during the business week only or includes a weekend day.

Le Aperçu de la fidélisation des participants 2016 La série se compose de cinq rapports axés sur les plus grands salons professionnels aux États-Unis afin de comprendre ce qui fidélise les participants et comment les organisateurs d'événements les motivent à revenir régulièrement. Les commentaires des organisateurs et des participants réguliers ont été sollicités. Les rapports qui en résultent offrent aux lecteurs une feuille de route pour comparer les pratiques de stratégie de fidélisation des participants avec les normes de l'industrie ; une compréhension des caractéristiques communes des professionnels qui assistent régulièrement à un événement donné ; et des informations pour guider les organisateurs dans leur marketing et le développement de leurs événements.

D'autres rapports dans le Aperçu de la fidélisation des participants 2016 les séries sont :

Cliquez ici Télécharger Aperçu de la fidélisation des participants 2016 Deuxième partie : Caractéristiques de l'exposition qui permettent de fidéliser un public d'anciens élèves.

À propos du CEIR
Le CEIR sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements de marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et émergents des clients et d'améliorer leurs performances commerciales. et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.

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Demandes des médias:
Marie Tucker
+1(972) 687-9226
mtucker@ceir.org