CEIR Releases Report on Factors that Affect Attendee Loss

DALLAS, 3 June 2014 – Today, CEIR releases a new report that provides exhibition management insights into the top-ranked factors that places business-to-business exhibitions at risk for lower attendee retention rates and unattractiveness to prospects. When exhibition organizers must determine where to place their resources to assure success, this report identifies what pitfalls to avoid.

CEIR’s most recent report, Comment arrêter la perte de participants, examines multiple factors that can contribute to attendee loss. Among 18 possible reasons for deciding not to return to an exhibition or avoid one altogether, the top ranked factors speak to the importance of assuring that an event offers the best location and time of week for the prospective target audience. Also, the prospective attendee must feel that there is enough value for the expense to invest one’s time and funds to attend. The top-ranked reasons for deciding not to attend an event are:

  • Inconvenience of the location
  • Expense of the event
  • Inconvenience of days it took place

Interestingly, the fourth-ranked reason speaks to the content, which can tip the decision from a ‘no’ to a ‘yes.’ Assuring that the content meets the prospective attendee’s needs is a key strategy to apply when attracting attendees to an exhibition or event.

Additional top-ranked factors and insights on differences that correlate with a professional’s role in purchasing decisions and organization size are analyzed, as well as the managerial implications of uncovered trends.

Click here to access the full report. Les membres de l’IAEE peuvent accéder gratuitement à la bibliothèque et aux rapports du CEIR – un avantage de l’adhésion à l’IAEE.
 
À propos du CEIR
Le CEIR sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements de marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et émergents des clients et d'améliorer leurs performances commerciales. et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.

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Demandes des médias:
Marie Tucker
+1 (972) 687-9226
mtucker@ceir.org