CEIR Releases New Report Attracting New Attendees

DALLAS, 29 January 2014 – Today the Center for Exhibition Industry Research (CEIR) announces a new report, Attirer de nouveaux participants.

This report provides key characteristics of new attendees and insights on the primary resources relied upon to identify prospective events to visit.

Top line findings include:

  • New attendees are twice as likely to be final decision makers in the buying processes when compared to those who are not adding new exhibitions to their schedule.
  • New attendees, who are actively searching for events, are more likely to use different sources when considering which exhibitions to attend; with word-of-mouth sources and personal invites holding sway with this target audience.

CEIR’s Research Director Nancy Drapeau, PRC says: “This report offers very useful insights for organizers striving to bring new attendees to their events. It points to the importance of multichannel marketing.”

Dr. Jeff Tanner of Baylor University further notes, “This study highlights the importance of seeking new attendees because decision makers are actively searching for new and better sources of information, especially exhibitions.”

Click here to obtain the full report. Les membres de l’IAEE peuvent accéder gratuitement à la bibliothèque et aux rapports du CEIR – un avantage de l’adhésion à l’IAEE.

About the Study
This study was conducted by Dr. Jeff Tanner, Professor of Marketing at Baylor University, and Nancy Drapeau, PRC, Research Director of the Center for Exhibition Industry Research (CEIR) using a panel of exhibition attendees provided by ResearchNow and with a grant from CEIR. The sample consisted of 421 respondents from fourteen industries.

À propos du CEIR
Le CEIR sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements de marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et émergents des clients et d'améliorer leurs performances commerciales. et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.

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Demandes des médias:
Marie Tucker
+1 (972) 687-9226
mtucker@ceir.org