Le CEIR publie un nouveau rapport de la série Industry Insight

Greg Topolian Industry Insights Cover

Le Centre de recherche sur l'industrie des expositions (CEIR) annonce un nouveau rapport Industry Insight Series, Cultivating an Innovative Culture and Mindset, Even in Mature Industries written by well-known innovator in the exhibition industry, Greg Topalian.

This report is an invaluable resource for any exhibition organizer executive looking to drive innovation in an organization. Topalian states in this report, “Fostering an innovative culture in companies that produce exhibitions is not a luxury, it is a lifeline to survive and thrive in today’s hyper competitive landscape.”

“This article is brief, to the point and a must-read for exhibition organizer executives,” noted CEIR President and CEO Brian Casey, CEM. “The exhibition industry needs to be open to, and drive, innovation. If we don’t do this, someone else will. We are very thankful to Greg for sharing his guiding principles that have generated major, leading-edge events such as New York Comic Con.”

The document delineates four critical, guiding principles for organizers to follow to create and nurture a culture that drives innovation. Greg Topalian points out considerations unique to big and small companies. It offers useful information to share with participants involved in strategic planning as well as when assessing new launch, merger or acquisition opportunities.

Cliquez ici Télécharger Cultivating an Innovative Culture and Mindset, Even in Mature Industries. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

À propos du CEIR
Le CEIR fournit des recherches de pointe sur l'industrie nord-américaine des expositions et des événements à l'échelle mondiale, qui optimisent les performances, augmentent l'engagement et répondent aux besoins émergents des clients. Pour plus d'informations, visitez www.ceir.org.


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Marie Tucker
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