CEIR Publishes Sixth Report in Series Focusing on Attendee Floor Engagement Tactics

CEIR Attendee Floor Engagement Study 06 COVER

Le Centre de recherche sur l'industrie des expositions (CEIR) a annoncé aujourd'hui la sortie de Part Six: Exhibition Floor Product Engagement Activities Outside Exhibit Booths, the sixth report in its newest series on attendee floor engagement.

CEIR’s earlier study, the Étude sur la rétention des participants, revealed that one of the major drivers of repeat attendance is the chance for people-to-product engagement on an exhibition floor. Exhibit booths are the primary location on an exhibition floor where such engagement occurs. Many exhibition organizers also offer additional product engagement opportunities for attendees in common areas on the show floor. This report pinpoints which product engagement activities are most popular and more importantly, which enjoy high attendee use, thus signaling effective attendee engagement.

CEIR Attendee Floor Engagement Study 06 Figure

Study results indicate that most B2B exhibition organizers, 87 percent, offer one or more product engagement opportunities in common areas on a show floor; while 48 percent of exhibitors take advantage of these attendee product engagement opportunities. Research results indicate that the majority of organizers and participating exhibitors say the top five product engagement opportunities enjoy high attendee use. New product demo areas where attendees can actually try out products is the setting that enjoys the highest attendee use.

CEIR CEO Cathy Breden, CMP, CAE stated, “There is no better way to bring products to life than by giving attendees the chance to interact with the products themselves. Exhibitors that do not take advantage of these opportunities are missing out on an additional way to deliver impactful brand experiences to their target audiences beyond their booths.”

This 14-page report inventories the availability and performance of nine product engagement activities organizers can make available on an exhibition floor in common areas. It identifies which activities are most popular, which enjoy the highest rate of exhibitor sponsorships and most importantly which enjoy the highest rate of attendee use, according to organizers and exhibitors that sponsor them.

In addition to total results, this report identifies unique differences by exhibitor by industry sector, the extent of exhibition activity and other key demographics. By exhibition organizer, differences are reported by an event’s size, regional scope of participation and type of exhibition organizer.

Click here to download Part Six: Exhibition Floor Product Engagement Activities Outside Exhibit Booths.

About the 2017 CEIR Attendee Floor Engagement Study
Reports from this landmark study series offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics attendees use most – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.

Le Étude 2017 sur l'engagement des participants consists of the following reports:

À propos du CEIR
Le CEIR sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements de marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et émergents des clients et d'améliorer leurs performances commerciales. et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.

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Demandes des médias:
Marie Tucker
+1(972) 687-9226
mtucker@ceir.org