CEIR How to Grow Attendance Report Four Released

How to Grow Attendance Report 4 Cover

Le Centre de recherche sur l'industrie des expositions (CEIR) announced today the release of the fourth report in its newest series for attendee marketers, Comment augmenter la fréquentation. Rapport 4 : Plans sur les domaines où améliorer l'approche à court terme révèle l'engagement des spécialistes du marketing des participants à améliorer les approches existantes et à évoluer avec les normes marketing en évolution rapide.

“Marketing professionals today face enormous pressure to keep up with the rapid pace of change in best practices,” said CEIR CEO Cathy Breden, CMP, CAE. “This report finds attendee marketers are stepping up to the challenge.”

Study results find that 79 percent of attendee marketers plan to improve one or more aspects of their approach and 75 percent will also add one or more new activities in the next several years.How to Grow Attendance 4 Teaser Infographic

Senior Research Director, Nancy Drapeau, PRC, notes, “This is the last report in the series. It provides marketers with guidance on where to focus their continuous quality improvement efforts and which new techniques and technologies to consider adding in the next several years to position their efforts for success.”

This eight-page report includes:

  • Areas Looking to Improve – identifies percentage of attendee marketers planning to address each of nine areas.
  • New Activities Planned for Near-term Future – reports on percentage of attendee marketers that will take on each of nine new activities in the area of analytics, content marketing and other strategically focused activities beyond their current marketing practices.
  • Commentary from marketing professionals on how they have applied these strategies.

A full listing of reports in this study series follows:

EDPA, ESCA, IAEE, IAVM and SISO members can access the CEIR library and reports at no cost – a benefit of membership in these organizations.

À propos du CEIR
Le Centre de recherche sur l'industrie des expositions (CEIR) sert à faire progresser la croissance, la notoriété et la valeur des expositions et autres événements marketing en face à face en produisant et en fournissant des outils de recherche basés sur les connaissances qui permettent aux organisations parties prenantes d'améliorer leur capacité à répondre aux besoins actuels et besoins émergents des clients, améliorer leurs performances commerciales et renforcer leur position concurrentielle. Pour plus d'informations, visitez www.ceir.org.


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Marie Tucker

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