Latest CEIR Report Offers Critical Advice on Disengagement Techniques for Exhibit Booth Staff

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CEIR Guru Report G3.14 CoverDALLAS, 16 September 2014 – El Centro de Investigación de la Industria de Exposiciones (CEIR) anuncia la publicación de su último informe Guru, Una vez terminada la conversación, ¡se acabó! Written by exhibit marketing expert Barry Siskind, this report reviews essential disengagement techniques to enable exhibit staff to effectively and positively conclude conversations with attendees.

“It is as important to know how to effectively end a conversation with attendees as it is to engage with them,” says CEIR President and CEO Brian Casey, CEM. “Business-to-business exhibitions are time compressed marketing opportunities. To assure exhibit staff engage with as many target attendees as possible, a systematic disengagement approach is key.”

Author Barry Siskind notes, “What today's Millennials want from exhibitors is a welcoming and engaging approach. These same Millennials want to make sure that the time they spend at a booth is productive. Yet many booth staff miss the signals that the conversation is over, and neglect to end it politely and professionally. Mastering the skills of disengagement has never been more important.”

This report discusses how to implement two disengagement approaches: Presumptive Disengagement and Conciliatory Disengagement. Each approach is broken out into three steps, with examples on how to put the approaches into action.

haga clic aquí descargar Una vez terminada la conversación, ¡se acabó! IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

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CEIR sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y emergentes de los clientes y mejorar su desempeño comercial. y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.

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Consultas de los medios:
María Tucker
+1(972) 687-9226
mtucker@ceir.org