CEIR Releases Third Fact Sheet in Attendee ROI Playbook Series

El Centro de Investigación de la Industria de Exposiciones (CEIR) announced today the release of the third fact sheet in the Attendee ROI Playbook series entitled Pre-Planning and Tracking Activities – Impact on Perceived ROI/Value of Attending.

“This fact sheet documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend,” noted CEIR Senior Research Director Nancy Drapeau, PRC. “This study evaluates the impact these activities have on attendee Net Promoter Scores (NPS), which measure customer loyalty and indicate a brand’s growth potential. Findings reveal that those who engage in pre-planning have a higher NPS (55%) compared to those who do not (29%). The same pattern is evidenced for attendees who engage in tracking activities while visiting an exhibition.”

Attendee ROI Playbook 3 Infographic

This five-page fact sheet provides the following information:

  • Overall rate of pre-planning among attendees as well as for six specific activities
  • Which pre-planning activities have the most impact on driving higher NPS scores
  • Overall rate of tracking activities while visiting an exhibition among attendees as well as for nine specific activities
  • Which tracking activities have the most impact on driving higher NPS scores
  • Who decides which activities will be tracked (individual or whether boss is involved)

“Giving registrants the tools via an event’s website to pre-plan and focus their objectives for attending are worthwhile,” said CEIR CEO Cathy Breden, CMP, CAE. “Providing user-friendly ways to track their activities through an event website, mobile app and other relevant tools preferred by attendees also maximize attendee value – and ultimate satisfaction – with an event. Thanks to support provided by the PCMA Education Foundation, CEIR is able to explore various ways in doing so through this study.”

Through the generous sponsorship of this study by the PCMA Education Foundation and IAEE, all reports released in this study series are available at no charge on the CEIR website aquí.

Acerca del CEIR
El Centro de Investigación de la Industria de Exposiciones (CEIR) sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y actuales. necesidades emergentes de los clientes, mejorar el rendimiento de sus negocios y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.

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Consultas de los medios:
María Tucker
+1(972) 687-9226
mtucker@ceir.org