CEIR Releases Report on How to Build Elements of Engagement into Booth Designs

Designed to Engage – How to Build Elements of Engagement Into Booth Designs Cover

Hoy el Centro de Investigación de la Industria de Exposiciones (CEIR) announces a new Industry Insight Series Report, Diseñado para interactuar: cómo incorporar elementos de interacción en los diseños de stands written by exhibit marketing strategist, Marlys Arnold, author of Construya una mejor imagen de feria comercial y Exhibit Design that Works.

In this practical guide on how to integrate effective engagement tactics in exhibit booth design, author Marlys Arnold emphasizes what engagement should be in an exhibit booth: “Information is everywhere. People crave experiences instead, especially in a face-to-face environment.”

“The heart of a trade show is the engagement that takes place between exhibitors and attendees on a show floor,” said CEIR President Cathy Breden, CAE, CMP. “It is an important, unique value of the channel. Marlys’ report does a great job pulling out key trends from CEIR’s Attendee Engagement Study Series and offering examples of how exhibitors have successfully responded to them in a way that helps them achieve their overall goals for exhibiting.”

This seven-page report covers content relating to:

  • Definition of engagement;
  • Discussion of the disconnect between what attendees want and what exhibitors are doing;
  • Range of engagement opportunities to consider using in an exhibit booth; and
  • Three case studies and other examples.

Haga clic aquí para descargar el informe completo. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

Acerca del CEIR
CEIR sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y emergentes de los clientes y mejorar su desempeño comercial. y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.

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Consultas de los medios:
María Tucker
+1(972) 687-9226
mtucker@ceir.org