CEIR publica una nueva serie de guías de patrocinio de exposiciones B2B emblemáticas

Primera parte: Lo que ofrecen los organizadores en comparación con lo que compran los expositores

DALLAS, 28 October 2019 – Hoy, el Centro de Investigación de la Industria de Exposiciones (CEIR) released the first in a five-part series providing a comprehensive overview of B2B exhibition sponsorship practices in North America. The B2B Exhibition Sponsorship Playbook Series compiles organizer and exhibitor practices in a unique format, comparing organizer offerings and practices to those of exhibitors. It provides valuable industry benchmarks and insights on what is working to help organizers and exhibitors adjust programs to enhance their success.

“Results indicate a vibrant market for sponsorships, with an average contribution of 19.5 percent to a B2B exhibition’s gross revenues and a marketplace where 83 percent of exhibitors have invested in sponsorships in the past two years,” said CEIR Vice President of Research Nancy Drapeau, PRC. “Report One goes deep, detailing which sponsorships are most popularly sold by organizers to what is most purchased by exhibitors. The benchmarks can help both stakeholders compare their practices to determine how they can refine programs and investments moving forward.”

“This research is a result of industry-wide support,” added CEIR CEO Cathy Breden, CMP, CAE, CEM. “We thank the CEIR Research Council for its input on research design. The organizer sample is made possible with support from the American Society of Association Executives (ASAE), International Association of Exhibitions and Events® (IAEE), Society of Independent Show Organizers (SISO), Canadian Association of Exposition Management (CAEM), and Professional Convention Management Association (PCMA). The exhibitor sample is made possible with assistance from Fern, Hargrove and Shepard Expositions.”

Primera parte: Lo que ofrecen los organizadores en comparación con lo que compran los expositores se centra en la amplia gama de opciones de patrocinio que están disponibles. Además de los resultados generales, las diferencias se informan según los datos demográficos clave de cada grupo de partes interesadas.

Part One is the first in a five-part series to publish over the course of the next several months. All reports in the series include:

Metodología
This study involves research from the perspectives of B2B exhibition organizers and exhibitors. The approach for conducting research with each audience is summarized below. In-depth surveys were first conducted in the first quarter of 2019. Online survey polling occurred in the spring of 2019.

B2B exhibition organizers: A total of 10 executives participated in in-depth interviews at the outset of this study. Their commentary provided guidance for building the survey instrument for the online quantitative survey phase as well as providing qualitative insights in this report. Qualified executives who are members of the American Society of Association Executives (ASAE), International Association of Exhibitions and Events (IAEE), Society of Independent Show Organizers (SISO), and the Canadian Association of Exposition Management (CAEM) were sent an email invitation to participate in the online survey. The Professional Convention Management Association (PCMA) included a blurb in its e-newsletter encouraging their members to respond. A total of 213 executives responded, for a response rate of seven percent. The sample is representative of the exhibition organizers by key profile characteristics. Percentage results to this survey provide statistically reliable results at the 95 percent confidence level with a margin of error of plus or minus 6.7 percent.

Exhibitors: At the outset of the project, a total of 10 executives at exhibiting companies participated in in-depth interviews. Their commentary provided guidance for building the survey instrument for the online quantitative survey phase as well as providing qualitative insights in this report. A randomly generated sample of exhibitors from the exhibitor databases of three of the leading general service contractors in the industry served as the sample for the quantitative phase, including Fern, Hargrove and Shepard Expositions. A total of 728 qualified exhibitors responded to the invitation to participate in the study, for a response rate of 2.2 percent. Total results provide a representative sample by key profile characteristics. Survey results are very accurate at the 95 percent confidence level, carrying a very small margin of error, 3.6 percent.

In-depth interviews were completed by CEIR.

Acerca del CEIR
El Centro de Investigación de la Industria de Exposiciones (CEIR) sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y actuales. necesidades emergentes de los clientes, mejorar el rendimiento de sus negocios y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.

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Consultas de los medios:
María Tucker
Gerente Sr. de Relaciones Públicas/Comunicaciones
+1 (972) 687-9226
mtucker@ceir.org