CEIR publica un nuevo informe de la serie Industry Insight

Decodificación de oportunidades de patrocinio en ferias comerciales

DALLAS, 28 July 2020 – El Centro de Investigación de la Industria de Exposiciones (CEIR) has published a new Serie de conocimientos de la industria informe, Decodificación de oportunidades de patrocinio en ferias comerciales, written by industry expert Dax Callner, Strategy Director at Smyle. Callner has more than 20 years of experience developing marketing programs for some of the world’s leading brands including P&G, American Express, Facebook, GE and others.

Decodificación de oportunidades de patrocinio en ferias comerciales provides an easy-to-read, practical overview of how brand marketers can effectively sort out which on-site sponsorship opportunities might be worth investing in to maximize the outcome of an exhibit program.

Callner explains, “This report decodes trade show sponsorships and provides actionable guidance to help determine what to do, when to do it and how to explain to your stakeholders (critically) why you are doing it.”

“Dax has extensive experience helping leading global brands use sponsorships effectively at trade shows,” said CEIR CEO Cathy Breden, CMP, CAE, CEM. “In this report, he’s offering his expert guidance that has brought success to them. Here’s a chance to read what it is along with examples on how to apply this invaluable advice.”

This six-page report covers content relating to:

  • On-site sponsorship assets to consider
  • Criteria to assure one is investing in the right shows in the first-place
  • Considerations on how much to spend on event sponsorships
  • Positioning sponsorship investments tied to market penetration status of an organization
  • Aligning sponsorship buys to business goals for exhibiting
  • Shaking your moneymakers
  • Whether to buy a sponsorship package or a la carte

Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

Acerca del CEIR
El Centro de Investigación de la Industria de Exposiciones (CEIR) sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y actuales. necesidades emergentes de los clientes, mejorar el desempeño de su negocio y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.

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Consultas de los medios:
María Tucker
Gerente Sr. de Relaciones Públicas/Comunicaciones
+1 (972) 687-9226
mtucker@ceir.org