CEIR publica un nuevo informe de la serie Industry Insight

Greg Topolian Industry Insights Cover

El Centro de Investigación de la Industria de Exposiciones (CEIR) announces a new Industry Insight Series Report, Cultivating an Innovative Culture and Mindset, Even in Mature Industries written by well-known innovator in the exhibition industry, Greg Topalian.

This report is an invaluable resource for any exhibition organizer executive looking to drive innovation in an organization. Topalian states in this report, “Fostering an innovative culture in companies that produce exhibitions is not a luxury, it is a lifeline to survive and thrive in today’s hyper competitive landscape.”

“This article is brief, to the point and a must-read for exhibition organizer executives,” noted CEIR President and CEO Brian Casey, CEM. “The exhibition industry needs to be open to, and drive, innovation. If we don’t do this, someone else will. We are very thankful to Greg for sharing his guiding principles that have generated major, leading-edge events such as New York Comic Con.”

The document delineates four critical, guiding principles for organizers to follow to create and nurture a culture that drives innovation. Greg Topalian points out considerations unique to big and small companies. It offers useful information to share with participants involved in strategic planning as well as when assessing new launch, merger or acquisition opportunities.

haga clic aquí descargar Cultivating an Innovative Culture and Mindset, Even in Mature Industries. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

Acerca del CEIR
CEIR ofrece investigaciones líderes en la industria de exposiciones y eventos de América del Norte a nivel mundial que optimizan el rendimiento, aumentan el compromiso y abordan las necesidades emergentes de los clientes. Para obtener información adicional, visite www.ceir.org.

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Consultas de los medios:
María Tucker
+1 (972) 687-9226
mtucker@ceir.org