Hoy, el Centro de Investigación de la Industria de Exposiciones (CEIR) released the final reports in its series, Maximizar la participación de los asistentes y expositores en el piso de exhibición.
Part Seven: Exhibition Learning Activities Outside Exhibit Booths benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these product opportunities have seen high attendee engagement.
Part Eight: How Organizers Evaluate Outcomes and Future Outlook outlines how organizers evaluate the outcomes of attendee and exhibitor engagement activities. It details their plans to enhance future offerings, new models and floor layouts under consideration, and provides insights on how they search for new ideas.
“I’m thrilled to announce that our comprehensive portfolio of insights on maximizing attendee and exhibitor engagement on the exhibition floor is now available. These invaluable resources are essential for both organizers and exhibitors as they prepare for their 2025 events,” said CEIR Vice President of Research Nancy Drapeau, IPC. “Part Seven highlights the best learning activities in common areas to enhance exhibition floor engagement, while Part Eight offers organizers insights on how to make their events the best they can be moving forward. We encourage all event stakeholders to review the entire eight-part series to gain a thorough understanding of how to optimize attendee engagement, which is the cornerstone of any B2B exhibition.”
Los informes de la serie Maximización de la participación de asistentes y expositores en el área de exposición están disponibles sin costo para los suscriptores de CEIR y miembros de IAEE, y cuestan $49 USD para los no miembros.
Hacer clic aquí to download or purchase Parts Seven and Eight and learn more about other reports in the series.
Acerca del CEIR
El Centro de Investigación de la Industria de Exposiciones (CEIR) sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y actuales. necesidades emergentes de los clientes, mejorar el rendimiento de sus negocios y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.
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Consultas de los medios:
María Tucker
Gerente Sr. de Comunicaciones y Contenidos | CEIR
+1 (972) 687-9226
mtucker@ceir.org
