CEIR Releases 2016 Changing Environment of Exhibitions Study

Portada de las exposiciones en el entorno cambiante de 2016

El Centro de Investigación de la Industria de Exposiciones (CEIR) announced today the release of the first two reports in its newest series, 2016 Entorno cambiante de las exposiciones. This study, which is an update to research conducted in 2011, consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors.

Since the last study conducted in 2011, the U.S. economy has enjoyed modest growth as it has recovered from the Great Recession of 2008. Índice CEIR results have documented consistent, positive growth in the exhibition industry. At the same time, digital continues to grow in use as a marketing and sales tactic. This study monitors exhibitor use of the exhibition channel, its positioning in the marketing mix and perceptions of exhibitor executives on key issues that can impact the use of exhibitions today and in the future.

El 2016 Entorno cambiante de las exposiciones study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years. Issues addressed include:

  • ¿Qué otras tácticas de marketing y ventas utilizan los expositores y cuál es la posición del canal de exhibición de empresa a empresa en esta combinación?
  • ¿El uso de lo digital sigue aumentando y qué impacto tiene eso en la exhibición?

This study provides insights on these and other questions that paint a picture of today’s marketing and sales landscape among companies that use the business-to-business exhibition channel. It provides insights on where exhibitions stand today and the outlook for the next several years.

“This study provides an objective look at the use of business-to-business exhibitions as well as other marketing and sales tactics these companies are using to promote and sell their products,” said CEIR President and CEO Brian Casey, CEM. “Readers who download these fact sheets will see fairly strong trends in the use of integrated marketing and that exhibitions play a solid role in supporting exhibiting companies’ most urgent marketing and sales objectives.”

This series of 10 fact sheets highlights how and why face-to-face marketing at business-to-business exhibitions is holding its own in today’s integrated marketing environment, beginning with the first two reports, Exhibitions Are Highly Valued in Achieving Marketing and Sales Objectives y Marketers Intend to Maintain or Expand Number of Exhibitions.

Key findings indicate that exhibiting companies place high value in using exhibitions to achieve their top priority marketing and sales efforts:

  • Most Prevalent Top Priority Marketing Objectives: Building or expanding and reinforcing brand awareness, target business sector promotions, new product or service promotions.
  • Most Prevalent Top Priority Sales Objectives: Relationship management and engagement efforts with customers, key accounts and prospective customers, generating sales leads, generating orders with existing customers and prospects.
  • Alongside the economic rebound from 2008, 40 percent of exhibitors are participating in more exhibitions today than they were several years ago. Looking forward, many will maintain their current level of participation while 24 percent will continue to add exhibitions to their schedule, thus indicating further modest growth in the industry in the next several years.

“CEIR is pleased to have secured funding to repeat this important trend study,” said Casey. “We were able to capture a representative sample of the industry through the cooperation of the general service contractors that allowed us to poll their exhibitor customers.”

CEIR desea agradecer a sus patrocinadores que apoyan el 2016 Entorno cambiante de las exposiciones estudio: la Asociación de Diseñadores y Productores de Exhibiciones (EDPA), Group Delphi y Sho-Link.

“CEIR is the go-to resource for exhibition industry research,” said EDPA Executive Director Jeff Provost. “EDPA and its two member companies, Group Delphi and Sho-Link, are pleased to provide the funding to make this research possible. Fact sheets from this study series are invaluable resources for organizers, exhibitors, and suppliers to the industry, including our exhibit designer/producer members.”

“CEIR’s research is always an excellent barometer of the trends in our industry, and we are honored to partner with them on such an important study,” said Justin Hersh, CEO of Group Delphi. “The findings we’ve seen so far corroborate what we at Group Delphi know from experience: as digital continues to grow, experiential remains an essential and irreplaceable facet of the marketing mix.”

“Sho-Link is proud to help sponsor such an important project, as the information accumulated and disseminated by CEIR offers actionable insights to our entire industry,” added Scott Rudel, President of Sho-Link.

Exhibitions Are Highly Valued in Achieving Marketing and Sales Objectives y Marketers Intend to Maintain or Expand Number of Exhibitions están disponibles para descargar desde el Sitio web del CEIR. Non- members may purchase each report for $49.

Acerca del CEIR
CEIR sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y emergentes de los clientes y mejorar su desempeño comercial. y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.

Acerca de la EDPA
The Exhibit Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized national trade association with more than 300 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry. EDPA's purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. In addition to providing regional industry education programs through its six chapters, EDPA organizes one annual meeting, tradeshow and golf tournament in a resort location for industry members and their suppliers. EDPA holds quarterly board meetings, publishes a printed quarterly newsletter, monthly electronic newsletter and membership directory. EDPA also hosts several industry awards, educational surveys and supports the EDPA Foundation. Visit www.edpa.com para más información.

Acerca del grupo Delphi
Group Delphi es el creador de clase mundial de experiencias inmersivas e inolvidables. Con orígenes en el teatro y casi 30 años despertando los sentidos, nuestros brillantes creativos colaboran para contar historias convincentes y evocar asombro, asombro y conexión. Con sede en el área de la Bahía de San Francisco, una enorme planta de producción de última generación en el Medio Oeste y oficinas satélite desde Portland a París, tenemos la capacidad única de ofrecer una amplia gama de servicios, incluido el desarrollo multimedia, eventos producción e incluso bellas artes. En lugar de limitar cada proyecto a un enfoque estándar, elaboramos soluciones personalizadas de acuerdo con las necesidades únicas de cada cliente. Y la estrecha relación entre nuestros equipos de diseño y producción garantiza que el concepto que desarrollamos con el cliente sea el mismo que aparece en la feria, hasta el más mínimo detalle. Desde exhibiciones y entornos corporativos hasta ventanas emergentes, tiendas minoristas y museos, Delphi integra los mundos físico y digital, brindando resultados mágicos para marcas como Nike, Pixar, Virgin, Apple, Coca-Cola, Medtronic, Seattle Space Needle y más. Visita www.grupodelphi.com para más información.

Acerca de Sho-Link
Fundada en 1993, Sho-Link es el proveedor nacional de I&D preferido por los diseñadores y constructores más selectos de la industria. Nuestra mano de obra competente y experimentada brinda un servicio y conocimientos consistentes en ferias comerciales, museos, entornos corporativos, eventos privados e instalaciones minoristas, con un enfoque en gestionar lo inesperado como un verdadero socio en el piso de exhibición. Puede encontrar más información sobre Sho-Link en www.sho-link.com.

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Consultas de los medios:
María Tucker
+1(972) 687-9226
mtucker@ceir.org