CEIR Index Results Reflect Strong Finish in 2015

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry ended 2015 with a big splash. The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.7% in the fourth quarter (see Figure 1). This growth is the second highest rate since the second quarter of 2012. It also marked the 22nd consecutive quarter of year-on-year growth. Over the three years, 2012 through 2014, the exhibition industry growth generally lagged the pace of GDP, but the industry has now outperformed the macro economy for four quarters straight, and by a wide margin (see Figure 2).

“The strong momentum in the exhibition industry could carry forward into 2016 and offset weaker macro factors,” noted CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.

Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-on-Year Growth, 2011Q1-2015Q4

Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-on-Year Growth, 2008Q1-2015Q4

All four exhibition metrics in the fourth quarter posted year-on-year gains. As was the case during the first three quarters of 2015, the strongest metric was Real Revenues (nominal revenues adjusted for inflation) –  which rose an impressive 6.5% –  followed by Attendees, increasing by 4.9%. Net Square Feet increased 2.6%, and Exhibitors rose 0.9% (see Figures 3 and 4).

Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-on-Year Growth, 2015Q4

Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-on-Year Growth, 2007-2015Q4

In line with expectations as presented at last year’s CEIR Predict Conference, the Total Index increased by a robust 3.7% for 2015 for the year as a whole, 1.8 percentage points higher than in 2014. Real Revenues had strongest growth among the four metrics, gaining 6.2% from 2014 (see Figure 5). Attendees continued its upward trend since the end of the recession in 2009. In 2015, attendees exceeded its previous peak in 2007, 33.4 million and 32.4 million, respectively. To a large extent, the gains in Attendees during the last few years has been propelled by a strengthening job market (see Figure 6). Since Attendees is a leading indicator of the exhibition industry, good news on attendance bodes well for business in coming years.

Figure 5: Annual CEIR Metrics for the Overall Exhibition Industry, Year-on-Year % Change, 2000-2015

Figure 6: CEIR Attendees vs. Nonfarm Payroll Employment, 2003-2015

The overall exhibition industry’s performance varied by sector. The best performing sectors were (1) Industrial/Heavy Machinery and Finished Business Inputs (ID) and (2) Building, Construction, Home and Repair (HM), which gained 12.9% and 10.1%, respectively (see Figure 7). Both sectors benefited from rebounds in housing construction and robust auto sales. On the other end of the spectrum, the weakest sector was the Government sector, where the index declined by 1.3%. This is hardly a surprise as governments at all levels and functions continued to face tight budgets, especially for training, education and travel.

Figure 7: Ranking of the CEIR Total Index by Sector, Year-on-Year % Change, 2015

“We anticipated 2015 would deliver positive results and yet we were pleasantly surprised that the industry outperformed our original projections,” said CEIR President & CEO Brian Casey, CEM. “While there are varying perspectives on the future performance of the U.S. economy, we remain optimistic for the year ahead. Stay tuned for our full 2015 Index report scheduled for delivery on or around April 1st.”

Como medida objetiva del desempeño anual de la industria de exposiciones, el Índice CEIR mide los cambios año tras año en cuatro métricas clave para determinar el desempeño general: pies cuadrados netos de espacio de exhibición vendido; Asistencia Profesional; Número de Empresas Expositoras; e Ingresos Brutos. El Índice CEIR proporciona datos sobre el desempeño de la industria de exposiciones en 14 sectores industriales clave: servicios empresariales; Bienes de consumo; Bienes y Servicios de Consumo Discrecional; Educación; Alimento; Financiero, Jurídico e Inmobiliario; Gobierno; Edificación, Construcción, Vivienda y Reparación; Maquinaria Industrial/Pesada y Productos Comerciales Terminados; Tecnologías de la Información y las Comunicaciones; Atención Médica y de Salud; Materias Primas y Ciencia; Artículos deportivos, viajes y entretenimiento; y Transporte. haga clic aquí para obtener información sobre cómo comprar el completo Informe del índice CEIR, que analiza la industria ferial de 2014 y ofrece una perspectiva de futuro para los próximos tres años.

Predicción: La Conferencia Anual de Perspectivas de CEIR se llevará a cabo los días 14 y 15 de septiembre de 2016 en el Edificio Ronald Reagan y el Centro de Comercio Internacional en Washington, DC. El evento ofrece una perspectiva sobre la economía global y el desempeño de la industria de exposiciones. Visita www.ceir.org/predict para más detalles.

Acerca del CEIR
CEIR sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y emergentes de los clientes y mejorar su desempeño comercial. y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.

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Consultas de los medios:
María Tucker
+1(972) 687-9226
mtucker@ceir.org