CEIR How to Grow Attendance Report Four Released

How to Grow Attendance Report 4 Cover

El Centro de Investigación de la Industria de Exposiciones (CEIR) announced today the release of the fourth report in its newest series for attendee marketers, Cómo aumentar la asistencia. Report Four: Plans on Where to Improve Approach in Near-term Future uncovers attendee marketer commitment to improve existing approaches and evolve with fast-changing marketing norms.

“Marketing professionals today face enormous pressure to keep up with the rapid pace of change in best practices,” said CEIR CEO Cathy Breden, CMP, CAE. “This report finds attendee marketers are stepping up to the challenge.”

Study results find that 79 percent of attendee marketers plan to improve one or more aspects of their approach and 75 percent will also add one or more new activities in the next several years.How to Grow Attendance 4 Teaser Infographic

Senior Research Director, Nancy Drapeau, PRC, notes, “This is the last report in the series. It provides marketers with guidance on where to focus their continuous quality improvement efforts and which new techniques and technologies to consider adding in the next several years to position their efforts for success.”

This eight-page report includes:

  • Areas Looking to Improve – identifies percentage of attendee marketers planning to address each of nine areas.
  • New Activities Planned for Near-term Future – reports on percentage of attendee marketers that will take on each of nine new activities in the area of analytics, content marketing and other strategically focused activities beyond their current marketing practices.
  • Commentary from marketing professionals on how they have applied these strategies.

A full listing of reports in this study series follows:

EDPA, ESCA, IAEE, IAVM and SISO members can access the CEIR library and reports at no cost – a benefit of membership in these organizations.

Acerca del CEIR
El Centro de Investigación de la Industria de Exposiciones (CEIR) sirve para promover el crecimiento, la conciencia y el valor de las exposiciones y otros eventos de marketing presenciales mediante la producción y entrega de herramientas de investigación basadas en el conocimiento que permiten a las organizaciones interesadas mejorar su capacidad para satisfacer las necesidades actuales y actuales. necesidades emergentes de los clientes, mejorar el rendimiento de sus negocios y fortalecer su posición competitiva. Para obtener información adicional, visite www.ceir.org.


Consultas de los medios:

María Tucker

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