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CEIR Webinars

Upcoming Webinars

Exhibition Industry Outlook: A Personal Case Study Approach to Using the CEIR Index & Other CEIR Data to Plan for Your Show | 13 June 2019 | 12:00 p.m. – 12:45 p.m. CST

Presented by Nancy Drapeau, PRC, Senior Research Director OR Cathy Breden CMP, CAE, CEIR and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Jackie James, Group Director, World of Concrete

Webinar Description: 

How are the market conditions looking for your event? Choppy Seas or Smooth Sailing Ahead? This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s).  CEO’s, CFO’s, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Hear from successful trade show organizer, Jackie James from Informa Exhibitions, who is the Group Show Director for the World of Concrete, as she demonstrates how she uses CEIR Index data as an important industry benchmark tool and how this information and other CEIR data is used to trigger and guide critical discussions for business decision-making. Also hear about the CEIR Event Performance Analyzer, a free tool that enables users to compare an event’s performance to CEIR sector results. Jump start your strategic planning efforts, listen in to this session to understand how to use this invaluable data to work for your event.

All this and any questions you bring to the session will be addressed. Join CEIR Vice President of Research Director Nancy Drapeau, PRC, CEIR's economist Allen Shaw, Ph.D. and Jackie James, Show Director for the World of Concrete.

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Past Webinars

Are You Ignoring CEIR Index Data to Your Event’s Detriment? Understand the Latest Trends and Examples of How to Make This Data Work for Your Exhibitions

Presented by Nancy Drapeau, PRC, Senior Research Director and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Dan Corcoran, Chief Operating Officer, Corcoran Expositions; Cathy Breden CMP, CAE, CEIR

Webinar Description:

This 45-minute webinar is a great lunch and learn opportunity for team members who have strategic responsibilities, including P&L responsibility, for your organization’s trade show(s).  CEO’s, CFO’s, and the show management team will all benefit by hearing the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index. Learn real world examples on how to use Index data to inform important, strategic business-decisions for your events or those of your clients. The CEIR Event Performance Analyzer is available to help with computing event results in a way that compares your event’s performance to the Index.

Are You Missing the Chance to Deliver Greater Value to Your Trade Show Organizer Customers?

Presenters: Nancy Drapeau, PRC, Senior Research Director and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Chuck Grouzard, Executive Vice President, Exhibition Sales, GES; D. Bradley Kent, Sr., Chief Sales & Services Officer, Visit Dallas

Webinar Description:

This 45-minute webinar is a great lunch and learn opportunity for team members who interface with trade show executive customers and provide advice, insights to help support organizer key business decisions. This session will provide an update on the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index as well as a quick snapshot on how to use the free CEIR Event Performance Analyzer to generate charts that compare a trade show’s performance to the latest CEIR Index data.

More importantly for suppliers, learn real world examples on how to use Index data to help customers understand key trends in the industry, and their event’s position in the marketplace compared to their peers to support their important, strategic business discussions and decisions. Helping them succeed strengthens the bond with you and your company. Come learn how to use this data to ramp up your consultative sales game!

VIEW THE WEBINAR RECORDING HERE

CEIR TIP SHEET: Are You Missing the Chance to Deliver Greater Value to Your Trade Show Organizer Customers.docx

Insights, Innovation and Inspiration to Grow Event Attendance

This webinar presented key findings from a CEIR study on attendance marketing and discover new ways to translate insights into action to grow event attendance.

Highlights included most commonly used tools, techniques and technologies, with an emphasis on what’s working, how the marketing mix is changing, and what’s on the horizon. Translate strategy and insights into an attendee marketing campaign that delivers results.

Presenters: Nancy Drapeau, PRC, Senior Research Director and Kimberly Hardcastle-Geddes, CEM, President, mdg

ALERT: The Recording and Tip Sheet for this webinar are NOT AVAILABLE. IAEE Members and CEIR Subscribers may download all reports in this series at NO CHARGE.