2023 Predict Program
The Predict program is focused on supporting the viability and resiliency of the B2B exhibitions industry through insights on market and economic trends presented by experts outside of the industry as well as industry peers, deep dive discussions and new perspectives to shift the conversation from what worked in the past to what is needed for future success.
Tuesday, 29 August | 1:00 PM – 6:00 PM
10:00 AM – 11:30 AM
MATSO MEETS
11:00 AM – 1:00 PM
PREDICT REGISTRATION & CHECK-IN
1:00 PM – 1:15 PM
OFFICIAL WELCOME PROGRAM
Welcome remarks by CEIR CEO Cathy Breden, CMP-F, CAE, CEM and CEIR Chairperson of the Board, Marie Browne, Group Vice President, RX
1:15 PM – 2:15 PM
CEIR INDEX RESEARCH: THE GLOBAL ECONOMY & GEOPOLITICAL LANDSCAPE
In an increasingly interconnected world, the global economy and geopolitical landscape play a pivotal role in shaping business environments, trade dynamics, and cross-border collaborations.
Understanding how the exhibition industry is impacted by the intersection of these factors will result in a comprehensive understanding and knowledge to navigate challenges, identify market opportunities and make informed decisions in a rapidly changing world.
Presenters:
- Nancy Drapeau, IPC, VP of Research, CEIR
- Barnaby Fletcher, Director at Control Risks, Head of Global Risk Analysis, North America
Brought to You By
2:15 PM – 2:45 PM
EXPLORING STRATEGIES, DECISIONS, AND RISKS: AN EXTENDED CONVERSATION
Straight from Barnaby Fletchers keynote on the geopolitical landscape, strategies and risks, we unravel our thoughts on the art of expanding into the global and international realm of exhibitions and events.
In this quick thought leader conversation, we will share our extended thoughts on attracting international attendees and exhibitors to marketplaces, gaining valuable insights and strategies on how industry leaders can tap into international markets while navigating and mitigating risks and challenges.
Panelists:
- Vincent Polito, Chief Executive Officer, Society of Independent Show Organizers (SISO)
- Barnaby Fletcher, Director at Control Risks, Head of Global Risk Analysis, North America and
- Stuart Ruff-Lyon, CMP, DES, Chief Events and Sales Officer, Risk & Insurance Management Society (RIMS)
2:45 PM – 3:00 PM
NETWORKING BREAK
Brought to You By
3:00 PM – 4:00 PM
KEYNOTE: THROUGH A CONSUMER CENTRIC LENS: USING MEGA & MICRO-GENERATIONAL TRENDS TO BETTER UNDERSTAND YOUR MARKETS
Presenter: Armida Ascano, Consumer Behavior and Generational Trends Expert, Futurist, and Chief Insights Officer at Trend Hunter
Futurist and founder of Trend Hunter’s Futurist team, Armida Ascano has a passion for trend forecasting with a specialized focus on understanding generational segmentation. Through this informative and engaging presentation, she will give an overview of the micro-generation’s framework and dive deep into the trends each group values, while introducing micro-generations as a way to explore and rethink traditional demographics analysis from a consumer-centric perspective. You will uncover new ways to think about modern consumers, their motivations, and effective strategies to target them more accurately and to inspire your efforts, gaining a deeper understanding of your market dynamics.
Brought to You By
4:00 PM – 4:45 PM
KNOWLEDGE EXPLORATION
Join your colleagues and industry peers following Armida’s keynote, engaging in small group discussions to delve deeper into mega and micro-generational trends, gaining a deeper understanding of your individual markets and discussing how consumer behavior is being impacted in our industry. Develop a plan on how to better leverage these insights to anticipate market shifts, tailor your strategies, and unlock new opportunities for growth.
Moderator: Cathy Breden, CMP-F, CAE, CEM, Chief Executive Officer, Center for Exhibition Industry Research (CEIR)
4:45 PM – 5:00 PM
CLOSING THOUGHTS
5:00 PM – 6:00 PM
NETWORKING RECEPTION
Wednesday, 30 August | 8:30 AM – 1:30 PM
8:30 AM – 9:00 AM
ATTENDEE BREAKFAST
9:00 AM – 9:15 AM
OPENING REMARKS
9:15 AM – 10:15 AM
KEYNOTE: ESTABLISHING COMPETITIVE ADVANTAGE: IMPLEMENTING A CUSTOMER CENTRICITY MODEL
Presenter: Dr. Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School of the University of Pennsylvania
More companies of all sizes are recognizing the significance of customer centricity as a powerful management framework. By truly understanding customer behaviors and anticipating their needs, organizations can forge stronger and more profitable relationships. Varying interpretations of customer centricity and create struggles with its effective implementation.
Following the overview from Futurist, Armida Ascano, renowned expert Dr. Peter Fader, will delve deeper exploring the topic of customer centricity, through the consumer-centric lens, providing much-needed clarity on this crucial concept. Walk away with insights into the key factors for successful implementation and thoughts on how customer centricity can catalyze transformative growth and drive profitability for your organization.
Brought to You By
10:15 AM – 10:45 AM
NETWORKING BREAK
Brought to You By
10:45 AM – 11:45 AM
GREAT(ER) EXPECTATIONS: HOW THE CONSUMER BRAND DYNAMIC IS DEFINING THE NEXT GENERATION OF TRADE SHOWS
In this high-energy, highly visual session, leading event professionals will share their most innovative strategies, tactics and creative activations for building and nurturing community and engagement. Hear how organizers of professional events can appropriate ideas gleaned from consumer events, the importance of understanding the psychographic profile of an audience and why it’s not just about engagement, but about creating experiences that surprise, inspire and delight.
Through thought-provoking, idea-inspiring case studies and examples, you’ll be more convinced than ever that the disparities between trade show production and consumer/festival staging are shrinking. If you’re looking to increase satisfaction among attendees, exhibitors and sponsors, as well as increase your revenue, it might be time to trade in some of those B2B traditions for B2C ingenuity.
Moderated by: Kimberly Hardcastle-Geddes, CEM, President/Officer, mdg, a Freeman Company
Panelists:
- Kelli Comboni, President-LeftField Media for Clarion Events North America
- Lisa Malikow, Senior Vice President, Event Operations & Programming, Winsight Media (National Restaurant Association Show)
- Jackie Williams, Event Director, RX
Brought to You By
11:45 AM – 12:45 PM
LUNCH
Brought to You By
12:45 PM – 1:15 PM
KEYNOTE: A LOOK BACK & THE ROAD AHEAD: UNVEILING INSIGHTS FOR TOMORROW’S WORLD
Presenter: Dr. Sam Potolicchio, President, Preparing Global Leaders Forum and Founding Executive Director, Center For Global Leadership at American Councils
Join us for an engaging and thought-provoking closing keynote featuring esteemed presenter, Dr. Sam Potolicchio. Back by popular demand, Dr. Potolicchio returns to share his reflections on the predictions he made in the previous year, highlighting what came true and what didn’t.
Dr. Potolicchio will delve into a wide range of topics, encompassing political, social, and environmental happenings around the world. Through his discussions, he will challenge you to think critically and strategically about the future, providing a deeper understanding of potential trends and developments that may shape our world.
Brought to You By
1:15 PM – 1:30 PM
CLOSING REMARKS & PREDICT ENDS
