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Predict Program

Predict, CEIR’s Annual Exhibition Industry Outlook Conference will take place at the MGM National Harbor. Each year, the conference is designed to provide insights on trends now, and into the future. As its name implies, Predict will help your organization to be future focused by bringing in experts from outside the exhibitions industry to provide big picture insights into the economic, social, political and digital trends occurring in the global marketplace.

If you own, manage or produce B2B exhibitions, and your title is VP or higher, please join us 15-16 September at the CEIR Predict Conference.

Thursday, 15 September

9:00 AM – 2:00 PM

Predict Registration and Check-In

10:00 AM – 12:00 PM

MATSO Meet Up @ Predict (Register here.)

1:00 PM – 1:15 PM

Official Welcome to Program

  • Cathy Breden, CMP-F, CAE CEM | CEO, Center for Exhibition Industry Research (CEIR)
  • Dennis Smith | Chairperson of the CEIR Board of Directors; Vice President of Business Development, Asian American Hotel Owners Association

1:15 PM – 1:45 PM

What’s Ahead for the U.S. Economy

Speaker: Shawn DuBravac, Ph.D., CFA | Futurist, Professor, Economist and Trendcaster

Looking ahead, will the U.S. economy perform better than expected? Inflation and related problems, such as tangled supply chains, may continue to challenge business leaders.  The employment rate is back to full employment levels, but why are their labor shortages? Corporate profits are supporting business investments focused on information products since the pandemic drove the adoption of technology. Will the price of oil remain high?  This economic overview will provide an expert perspective – outlining macroeconomic trends, predictions and likely recovery scenarios that includes sector-specific side effects.

1:45 PM – 2:00 PM

Focus on the CEIR INDEX 

Speaker: Vincent Polito, Principal, VPI and Managing Director, mdg, A Freeman Company

CEIR Predict sits firmly at the intersection of business and events.  At the core of Predict is the CEIR Index. The Index is the engine that makes it possible to tie global trends to industry-specific insights and predictions. This 15-minute session will include what we believe is most critical to your business decision-making and forecasting.  This session will form the foundation of our discussion over the next 1.5 days as we explore our 14 industry sectors.

P.S. As a reminder, the CEIR Index focuses on four component values that measure the health of your shows and, collectively, our industry – NSF, exhibitors, attendance, revenue. Global Economic Consulting Associates, Inc. (GECA) provided the data analysis for the Index.

2:00 PM – 2:30 PM

Networking Break Brought to You by 

2:30 PM – 3:30 PM

Focus on the ECONOMY – Top Sectors and Emerging Markets
Brought to You by

Moderator:  Vincent Polito, Principal, VPI and Managing Director, mdg, A Freeman Company

Thought Leader Panelists:

  • Bob Costello | Chief Economist & SVP, International Trade Policy & Cross-Border Operations, American Trucking Associations
  • Shawn DuBravac, Ph.D., CFA | Futurist, Professor, Economist and Trendcaster
  • Hervé Sedky | CEO, EmeraldX

Moderator Vincent Polito will lead a panel of business leaders with decades of experience across key sectors to explore their impact on global, regional, and industry agendas.

  • What sectors could see growth or decline?
  • What opportunities will be created for organizations looking to invest?
  • What does it mean for the events industry?

3:30 PM – 4:00 PM

Networking Break Brought to You by

4:00 PM – 4:45 PM


Speaker: Dane Chamorro | Partner at Control Risks, Head of Global Risk Analysis and Business Intelligence, Americas

As the pandemic waned, geopolitical tensions have increased. The Russian invasion of Ukraine is not likely to derail a U.S. recovery, but will it push up inflation in the short run? Should we worry about Taiwan, Iran and Ukraine starting wars?  The price of oil could remain higher than otherwise and Europe’s heavy dependence on Russia for natural gas suggest a slowing economy. And China? Will they continue its ‘zero-Covid’ strategy, with quarantine-free travel to the country unlikely. Supply is still slower to respond. Digital disruption, climate change, political violence, and other forces of disruption have introduced unprecedented levels of volatility for businesses to navigate.

4:45 PM

Closing Thoughts

5:00 PM – 6:00 PM

Networking Reception Brought to You by

Friday, 16 September 

7:30 AM – 8:00 AM

Attendee Breakfast

8:00 AM – 8:15 AM

Opening Remarks

8:15 AM – 9:00 AM

Focus on DIGITAL
Brought to You by

Speaker: Tricia Wang, Ph.D. | Co-founder of Sudden Compass and CRADL

It’s been the focus for most organizations for the past couple of years: the impending digital transformation. Every company is figuring out how to successfully leverage technology in its operations. Organization leaders need to look at why they want to transform their business. They need to be able to link what they’re doing to an experience improvement. Will this change the experience for our workforce? Will it change the experience of how we interact with our customers or sell products? It’s crucial to anchor all that you’re doing to experience and get away from defaulting to technology as something “we use” to something “that enables” — forget about using technology just for the sake of using.

9:00 AM – 9:30 AM


Speaker:  Joey Graziano, J.D. | SVP, Business Operations and Global Events, National Basketball Association

How do you intentionally engage an audience to interact with them and turn them from passive spectators to active participants? How do you strategically and creatively use content to engage customers and invite them to interact with your brand? How do you shift customers to interactive collaborators instead of just recipients of numerous generalized marketing messages? Hear ideas on how the NBA is transforming their audiences to better experience their brand.

9:30 AM – 10:00 AM

Networking Break Brought to You by

10:00 AM – 10:45 AM

Brought to you by

ModeratorCarrie Freeman-Parsons | Chair of the Board, Freeman

Thought Leaders:

  • Gabrielle Boko | SVP Portfolio Marketing, NetApp
  • Joey Graziano, J.D. | SVP, Business Operations and Global Events, National Basketball Association
  • Megan Tanel, CEM | President, Association of Equipment Manufacturers (AEM)

Disruptions to our industries and businesses won’t go away, nor should we want them to – because they create opportunities and innovation.

Post pandemic, we see a very different events industry. The pandemic questioned our fundamental beliefs – until people everywhere realized what we already knew – there is nothing like a person-to-person connection. We breathed a collective half-sigh of relief and asked:

  • So what now? Where does our industry go from here?
  • How can we capitalize on the opportunities created by the unimaginable rate of disruption and innovation we experienced over the last 15 months?
  • What else might be lurking around the corner ready to challenge us as leaders?

10:45 AM – 11:15 AM

Networking Break Brought to You by

11:15 AM – 12:00 PM

Brought to You by

Speaker: Steven G. Foster, CMP | Managing Partner, Foster+Fathom Full-Throttle Leadership

Engage with a curated table group of your industry colleagues to discuss managing change, customer behaviors, workforce challenges and other topics of interest that directly affect your business today and will shape its future success. The CEIR Mastermind Community Roundtables are fast-paced, future-focused and provide an opportunity to compile your own “Hot Topic” list of strategies and tactical approaches to present at our Closing Session later today.

12:00 PM – 12:30 PM

Grab and Sit Lunch Brought to You by

12:30 PM – 1:15 PM


Speaker: Yvette Simpson, Esq., MBA | Founder & CEO, Yvette Simpson, LLC

With Midterm Elections happing in November, who will control the House and Senate?  How will the balance of power be determined? Speaker of the House and Senate Majority Leader positions?

And what issues are the driving forces – inflation, immigration, crime, healthcare, Supreme Court appointees, identity politics, women’s rights, cannabis.

1:15 PM – 2:00 PM

Closing Keynote

Speaker: Sam Potolicchio, Ph.D. | President, Preparing Global Leaders Forum

2:00 PM

Closing Remarks and Predict Ends