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CEIR Predict - Where Events are Going
CEIR Predict - Where Events are Going

2019 Predict Program

Predict, CEIR’s Annual Exhibition Industry Outlook Conference provides big picture information and data to gain insights through forward thinking content across market verticals and helps to position organizations to be future focused. The conference will be held 16-17 September 2019 at the MGM National Harbor, just outside Washington, DC.

Why Predict?

The CEIR Predict Conference is the only outward looking conference in the industry. The conference brings in an outside perspective from presenters one does not normally see at industry conferences.

Additionally, CEIR is a nonprofit foundation. Although it is important to generate a profit to invest in the research CEIR produces, the intent is to support the work of CEIR.

*Predict attendees are eligible for 6 clock hours towards CEM recertification.

Program Overview

Monday, 16 September | 1:00 PM – 6:30 PM

Registration and Networking – MGM Grand Ballroom

CEIR Index Decoded – Understand the Latest Trends & Examples of How to Make This Data Work for Your Exhibitions
(Pre-event Session For Organizers Only – 1:30 PM – 2:15 PM)

  • Nancy Drapeau, PRC, VP of Research, CEIR
  • Jackie James, Group Director, Informa Markets
  • Dr. Allen Shaw, Founder, President & Chief Economist, Global Economic Consulting Associates Inc.

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Overview of CEIR Index
Nancy Drapeau, PRC, VP of Research, CEIR

Overview of Macro Factors Impacting the Economy
Dr. Lindsey Piegza, Chief Economist, Stifel Fixed Income

Deep Dive Panel moderated by Vinnie Polito, Principal, mdg

Panelists include:

  • Jerry Howard, CEO, National Association of Home Builders
  • Dr. Lindsey Piegza, Stifel Fixed Income
  • Dennis Slater, President of Association of Equipment Manufacturers (AEM)

The Harris Poll Report: Trends Shaping Our Future
John Gerzema, CEO of Harris Insights & Analytics/The Harris Poll

Deep Dive Panel moderated by Kimberly Hardcastle-Geddes, CEM, President & Chief Account Strategist, mdg

Panelists include:

  • John Gerzema, CEO of Harris Insights & Analytics/The Harris Poll
  • Michelle Mason, CAE, FASAE, President & CEO, Association Forum
  • Don Pazour, CEO of Access Intelligence

Reception – MGM Grand Ballroom Terrace

Tuesday, 17 September | 7:45 AM – 1:00 PM

Using Marketing Disruptors for Launching Innovation
Tom Steenburgh, Ph.D., University of Virginia – Darden School of Business

Brought to you by

Based on business research done by Dr. Steenburgh, when talking with companies about the biggest challenges they face in growing revenues, he hears a consistent complaint: Senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them. This gap results from a lack of formal processes and effective talent-management strategies which in turn limits the return companies reap from their R&D spending. To put it simply, companies that have invested millions to dream up new-to-the-world innovations need to become more adept at selling them to customers.

  • What impact today or in the future will the growing reality of omni-channel marketing have in how goods and services are brought in the B2B world?
  • What do leaders need to do to innovate with a multi-channel approach that provides customers with an integrated experience?
  • What is the role of trade shows in the omni-channel marketing mix?

Deep Dive Panel moderated by Arjun Chakravarti, SVP, Analytics & Insights, GES

Panelists include:

  • Tom Steenburgh, Ph.D., Richard S. Reynolds Professorship in Business Administration, University of Virginia – Darden School of Business

The Show as a Financial Instrument and Source of Funding
Andy Macey, EVP Global Strategy, Freeman

Brought to you by

Trade shows, conferences and exhibitions are dynamic live experiences for attendees, valuable marketing channels for exhibitors, and important sources of revenue for associations and organizers – but are also valuable financial assets that can be leveraged by their owners to raise funds for growth and mission. Ongoing revenue streams, proprietary data, professional learning, published content on industry trends, and a dedicated community of attendees are among the elements that can positioned for financial investment. In this session, a panel of investors, private equity advisors, and show owners will discuss the following:

  • How should show owners think about the financial value of the show as an asset?  How much is a show worth and how is a show valued?
  • How would one think about the different types of potential investors?  What’s the difference between looking at private equity, city conference centers, strategics or organizers as potential investors?
  • How do show owners and potential investors, respectively, think about minority versus majority ownership of a show, and about what ownership means for both parties?  What are the challenges and opportunities of collaborating with majority, minority, or strategic investors?

Deep Dive Panel moderated by Andy Macey, EVP Global Strategy, Freeman

Panelists include:

  • Brett Conradt, Managing Director, Stax, Inc.
  • Simon Kimble, Executive Chairman, Clarion Events Ltd.
  • Kerry Smith, Divisional President, Marketing & Media Group, Access Intelligence LLC

Panel Discussion on Trade, Technology & Infrastructure Funding
Moderated by Roger Rickard, Founder, Voices in Advocacy

Panelists include:

  • Jon Paxton, COO & CEO Designate, Materials Handling Industry Association (MHI)
  • Bill Reinsch, Scholl Chair in International Business, Center for Strategic and International Studies

Media Panel Discussion with Lunch
Moderated by Kimberly Hardcastle-Geddes, CEM, President & Chief Account Strategist, mdg

Meet the Predict Advisory Council

Arjun ChakravartiArjun Chakravarti

Senior Vice President, Analytics and Insights Solutions

Dan CorcoranDan Corcoran

Chief Operating Officer
Corcoran Expositions

Kimberly Hardcastle-Geddes, CEMKimberly Hardcastle-Geddes, CEM

President & Chief Account Strategist

Jenn HeinoldJenn Heinold

Senior Vice President, Events
Access Intelligence LLC

Mary Pat HeftmanMary Pat Heftman

Vice Chair
Winsight Media, Producer of The Restaurant Show

Michael LodatoMichael Lodato

Events & Media Consulting

Robert “Bob” McLean, CPA, CAERobert “Bob” McLean, CPA, CAE

Executive Vice President
Promotional Products Association International (PPAI)

Vinnie PolitoVinnie Polito


Eric WulfEric Wulf

International Car Wash Association

Cathy Breden, CMP, CAECathy Breden, CMP, CAE