Predict, CEIR’s Annual Exhibition Industry Outlook Conference provides big picture information and data to gain insights through forward thinking content across market verticals and helps to position organizations to be future focused. The conference will be held 16-17 September 2019 at the MGM National Harbor, just outside Washington, DC.
The CEIR Predict Conference is the only outward looking conference in the industry. The conference brings in an outside perspective from presenters one does not normally see at industry conferences.
Additionally, CEIR is a nonprofit foundation. Although it is important to generate a profit to invest in the research CEIR produces, the intent is to support the work of CEIR.
*Predict attendees are eligible for 6 clock hours towards CEM recertification.
Registration and Networking – MGM Grand Ballroom
CEIR Index Decoded – Understand the Latest Trends & Examples of How to Make This Data Work for Your Exhibitions
(Pre-event Session For Organizers Only – 1:30 PM – 2:15 PM)
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Overview of CEIR Index
Nancy Drapeau, PRC, VP of Research, CEIR
Overview of Macro Factors Impacting the Economy
Dr. Lindsey Piegza, Chief Economist, Stifel Fixed Income
Deep Dive Panel moderated by Vinnie Polito, Principal, mdg
The Harris Poll Report: Trends Shaping Our Future
John Gerzema, CEO of Harris Insights & Analytics/The Harris Poll
Deep Dive Panel moderated by Kimberly Hardcastle-Geddes, CEM, President & Chief Account Strategist, mdg
Reception – MGM Grand Ballroom Terrace
Using Marketing Disruptors for Launching Innovation
Tom Steenburgh, Ph.D., University of Virginia – Darden School of Business
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Based on business research done by Dr. Steenburgh, when talking with companies about the biggest challenges they face in growing revenues, he hears a consistent complaint: Senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them. This gap results from a lack of formal processes and effective talent-management strategies which in turn limits the return companies reap from their R&D spending. To put it simply, companies that have invested millions to dream up new-to-the-world innovations need to become more adept at selling them to customers.
Deep Dive Panel moderated by Arjun Chakravarti, SVP, Analytics & Insights, GES
The Show as a Financial Instrument and Source of Funding
Andy Macey, EVP Global Strategy, Freeman
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Trade shows, conferences and exhibitions are dynamic live experiences for attendees, valuable marketing channels for exhibitors, and important sources of revenue for associations and organizers – but are also valuable financial assets that can be leveraged by their owners to raise funds for growth and mission. Ongoing revenue streams, proprietary data, professional learning, published content on industry trends, and a dedicated community of attendees are among the elements that can positioned for financial investment. In this session, a panel of investors, private equity advisors, and show owners will discuss the following:
Deep Dive Panel moderated by Andy Macey, EVP Global Strategy, Freeman
Panel Discussion on Trade, Technology & Infrastructure Funding
Moderated by Roger Rickard, Founder, Voices in Advocacy
Media Panel Discussion with Lunch
Moderated by Kimberly Hardcastle-Geddes, CEM, President & Chief Account Strategist, mdg
Senior Vice President, Analytics and Insights Solutions
Chief Operating Officer
President & Chief Account Strategist
Senior Vice President, Events
Access Intelligence LLC
Winsight Media, Producer of The Restaurant Show
Events & Media Consulting
Executive Vice President
Promotional Products Association International (PPAI)
International Car Wash Association