TRAIN THE TRAINERS PROGRAM

Session Description

There is a great need for exhibitor education within small- to medium-sized exhibiting companies. Many show organizers will contract with an industry professional who specializes in exhibitor training, while some organizers may have in-house training sessions to educate their staff. However, many organizers may not explain the basic steps to successful exhibiting to their employees and therefore let lapse an important opportunity to provide added value to exhibitors.

Exhibitions offer great opportunities for exhibitors to accelerate the sales process and enhance their brand. The ROI Train the Trainers program will provide trainers with current research that substantiates this claim and will also provide training for exhibitors on how to:

• Calculate potential audience size to quantify the value of exhibiting and determine if exhibiting in the show is justified.
  
  
• Calculate level of investment required to reach potential audience on a cost-effective basis (in terms of number of staff and exhibit space required).
  
  
• Measure reach and staff performance to identify strengths and weaknesses of the exhibit.
  
  
• Measure potential ROI from leads generated at the show.

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Sponsored By

Details of the First Program

The first Train the Trainers Program will be held in conjunction with TS2 on Monday, 28 July, from 9:00 a.m. to 1:00 p.m., at the Pennsylvania Convention Center, in Philadelphia, PA. Attendance will be limited to 12 participants at this important first program.

Industry professionals who specialize in exhibitor training are invited, as well as the appropriate show management companies with in-house training.

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Fees

Thanks to the generous support of CompuSystems, there is no cost to attend the program for those who have an interest in learning but no desire to teach and/or obtain a certificate. To obtain a Certificate of Authorization there is a nominal fee of $35 to cover administrative costs.

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Why a Certificate of Authorization?

• Receive a CEIR Certificate of Authorization designating the person has completed training and is authorized to Conduct ROI Training using the ROI Tool Kit.
  
  
• Authorized trainers will be listed on the ROI Tool Kit Web Site.

Authorized trainers agree to:

• Charge an honorarium of no more than $1,000 for a four hour program / $500 for a two hour program, and customary travel expenses. There is a four (2) hour minimum for each program.
  
  
• Agree to conduct an evaluation at the end of the program and turn a summary with comments over to CEIR within 15 days, including speaker rating.
  
  
• Provide a list of course participants to CEIR within 15 days.

Training materials, including research data, a PowerPoint presentation, case studies, and materials for pre-show and post-show promotion, will be provided to the trainers.

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Background Information

Funded by a grant from the PCMA Foundation and developed by Exhibit Surveys in conjunction with the IAEE ROI Task Force, the ROI Tool Kit was launched in December 2007. The tool kit and calculators are geared toward the small- to medium-sized exhibiting companies.

Although the tool kit has a series of simple tools to assist exhibitors in planning for an exhibition and to measure performance in delivering a return-on-investment (ROI) from exhibiting, most exhibitors will need help in understanding how to use the tool kit and the benefits of its use, and will also need training on pre-show and post-show promotion.

The tool kit will offer exhibitors a paradigm in answering the question of whether or not to exhibit.

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