According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry ended 2015 with a big splash. The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.7% in the fourth quarter (see Figure 1). This growth is the second highest rate since the second quarter of 2012. It also marked the 22nd consecutive quarter of year-on-year growth. Over the three years, 2012 through 2014, the exhibition industry growth generally lagged the pace of GDP, but the industry has now outperformed the macro economy for four quarters straight, and by a wide margin (see Figure 2).