Research Detail

2014 Young Professional Attendee Needs and Preferences Study

Date: 2014-08-13
Item Code: POE14.02
Description:     This study, sponsored by The Society for Independent Show Organizers (SISO) provides the most current insights on young professional attendee needs and preferences. CEIR has conducted research with young professional attendees since 2009. This study assesses which earlier findings remain relevant today and which have shifted or changed. This study also goes beyond the original research to evaluate other issues. As Millennials age, do their preferences and needs shift? With the ongoing influx of new digital media offerings and applications, have these advancements altered young professional media consumption habits and expectations for exhibition participation? This report answers these questions, providing insights to assist exhibition organizers and brand marketers to then align marketing and content with the needs and preferences of today’s young professional attendees.
Member Price*:

Price: $149.00


*TX Residents pay 8.25% sales tax.

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